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Tracking the five generations to understand implicit attitudes

Mind the gap: Tracking the five generations to understand implicit attitudes with Arianne Larimer from PureSpectrum and Dr.Aaron Reid from Sentient Decision Science at The Quirks Event 2021.

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The Pride Behind Pride at IIEX Behavior

The Pride Behind Pride at IIEX Behavior

Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market...

The Emotion Behind “Get Back What You Love”

The Emotion Behind “Get Back What You Love”

After 15 months of quarantine, it finally feels like normal is making a comeback. The pandemic turned the entire world inside out, unleashing a torrent of emotions, but according to Google, hope is the emotion that is front...

Which Brand Won Big With Emotion at the Oscars?

Which Brand Won Big With Emotion at the Oscars?

One of the Advertising Industry’s biggest nights is behind us and by using our 24 hour ad testing tool, we are able to provide insight to CMO's on why some brand ads played better than others in the 2021 Oscars and how they...

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