WEBINAR ANNOUNCEMENT
How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science
Dr. Aaron Reid will demonstrate how Emotion AI offers a unique perspective, providing insights professionals with a deeper analysis of creative.
Insight Platforms welcomes Dr. Aaron Reid for a captivating webinar on using behavioral science to examine consumer behavior on social and streaming platforms.
Understanding social and streaming audiences involves more than click rates. Social interactions only tell part of the story, leaving uncertainty around what was successful and why. Increasingly, insights professionals are turning to automated behavioral science to uncover consumer motivations. Incorporating automated behavioral science within your research offers several advantages. Not only does it provide diagnostic value— uncovering the implicit impact of creative— it also eliminates instances of bots.
Attend Sentient’s educational session to learn how the largest brands in the industry are using automated behavioral science to answer these questions:
- How does the power of sound boost social performance?
- Will my digital asset hold viewer attention?
- To what extent does this social ad improve purchase likelihood?
Session Speaker
Dr. Aaron Reid
Founder & CEO
Sentient Decision Science
How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science
Tuesday, October 29th | 11:00am – 12:00pm EST
In a world of millisecond ad exposures, understanding the consumer is challenging. Saturated social and streaming platforms provide an endless feed of content, but how do audiences interact and react to this? For comprehensive insight into engagement, researchers need more than traditional analytics offer. Many are turning to behavioral science to quantify the true impact of creative.
Join Dr. Aaron Reid for a webinar on unlocking consumer insights through behavioral science. Through a collection of case studies, learn how Emotion AI quantifies emotional engagement, attention, memory, and purchase intent—providing valuable, actionable diagnostics into streaming and social media ads.
Key Learnings:
- Explore the methodology used to uncover changes in the non-conscious mind
- Discover how to utilize automated behavioral science for in-context pre-testing
- Acquire techniques for enhancing consumer engagement and optimizing in-market impact
Attend the Webinar
Registration required for admittance.
Date: October 29th, 2024
Event Start Time: 11:00 AM
Organizer: Insight Platforms
About Our Measures
For more information on how we use automated behavioral science to accurately assess social and streaming performance, check out our products.
By: Mia Noble
Creative Services Specialist
155 Fleet St.
Portsmouth, NH 03801
