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Sentient to Uncover Current Psychology of the Consumer at The Global Produce & Floral Show

Sentient Decision Science to present at this year’s Global Produce & Floral Show in Orlando on the psychology of the consumer.

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Talking ‘Bout Your Generation

Talking ‘Bout Your Generation

Understanding and appreciating the differences among the five generations active today is critical. Currently, there are five different generations interacting together and a wide variety of life experiences exist among these...

The Pride Behind Pride at IIEX Behavior

The Pride Behind Pride at IIEX Behavior

Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market...

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