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Learn about Sentient through the insights we are uncovering across the globe.

Tracking the five generations to understand implicit attitudes

Mind the gap: Tracking the five generations to understand implicit attitudes with Arianne Larimer from PureSpectrum and Dr.Aaron Reid from Sentient Decision Science at The Quirks Event 2021.

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If only you could’ve seen the look on my face.

If only you could’ve seen the look on my face.

Dr. Aaron Reid's commentary from GreenBook’s GRIT Insights Practice Edition 2020 out 01/28/21. But you couldn’t. It was 2020, and I was wearing a mask. If you passed me on the street, and you gave a friendly vibe, you got an...

Behind the Scenes: Making Sentient Expression

Behind the Scenes: Making Sentient Expression

Serving popcorn in pop-up movie theaters in Amsterdam and Austin. Glad handing new and old clients at our booths in London and LA. Giving away movie theater candy from San Antonio to Toronto. At the beginning of 2020, that...

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