Sentient Decision Science and Made Music Studio to Discuss the Power of Sonic Branding at TMRE

The Market Research Event

Insights Ignited

The longstanding partnership between Sentient Decision Science and Made Music Studio has led to award-winning custom research and the development of the most advanced sonic testing solution in market, SonicPulse. For years this product has helped businesses improve their ad performance, offering in-depth insight into the emotional impact of sonic assets.

Next month, Sentient Decision Science and Made Music Studio will share the stage, demonstrating their sonic branding expertise at TMRE: The Market Research Event 2024. This year’s conference will be held in Orlando, Florida from October 8th-10th. TMRE brings insights experts, leading brands, and industry professionals together to inspire innovation and growth within market research. With its variety of speaking sessions, workshops, and networking opportunities, the event offers attendees the chance to form strong connections with peers and gain valuable knowledge.

Join us this October to learn new research methods, explore consumer insights, and share your business goals. As a silver sponsor, Sentient will have a designated booth and speaking session. Stop by the Expo Hall or catch our presentation with Made Music Studio!

Lauren McGuire
President
Made Music Studio

Sound has incredible power to capture our attention, evoke emotion, trigger memories, and influence our behavior. From the jingles that get stuck in our heads to the iconic sound bites that immediately bring a brand to mind, sonic elements are deeply embedded in our everyday experiences. In today’s crowded marketplace, brands strive to stand out and make a lasting impression. While visual elements like logos, typography, and color schemes are often emphasized, sound plays an equally crucial and often underappreciated role in defining brand identity.

Join CEO Dr. Aaron Reid of Sentient Decision Science and President Lauren McGuire of Made Music Studio for an illuminating session on the transformative power of sound in advertising. Discover compelling evidence on how integrating sound into your creative can significantly enhance your ad’s breakthrough potential. Through real-world industry examples, you’ll witness the cutting-edge application of Emotion AI in analyzing and measuring emotional responses to various sounds. Learn how this behavioral science technology enables brands to refine their audio elements for maximum emotional impact and lasting brand resonance.

Key Takeaways:

Attend TMRE

If you’re traveling to the event in Orlando, we’d love to connect with you. Still need to purchase your ticket? Contact us at info@sentientdecisionscience.com to receive our VIP code for an exclusive discount!

To measure and evaluate sounds in advertising, top brands are turning to Sentient’s SonicPulse research solution. SonicPulse quantifies consumer feelings toward a sound, delivering scientific evidence on its performance.

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