2022 Super Bowl Analysis with Dr. Aaron Reid and Lenny Murphy
Discover what brands stole our attention and made an emotional impact. Watch as Dr.Aaron Reid Founder and CEO of Sentient Decision Science and Lenny Murphy Executive Editor and Producer at GreenBook analyze some of the top ads that aired in Super Bowl LVI using our emotional measurement tools.
Don’t see your favorite Ad? Sign up here to Demo Subtext and see more Super Bowl LVI results: https://bit.ly/SubtextDemo
By: Sarah McCann
Creative Marketing Associate
Sentient to Uncover Current Psychology of the Consumer at The Global Produce & Floral Show
Sentient Decision Science is honored to be invited to present at this year’s Global Produce & Floral Show in Orlando. Our relationship with the International Fresh Produce Association (IFPA) has been very rewarding, and the research we provide is...
Somewhere Over the Rainbow – Pride 2022 Webinar
Dr. Aaron Reid demonstrates how Sentient's technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.Watch the webinar “Somewhere Over the Rainbow: How Marketers Can Support Pride Month and...
Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing
More than ever brands and organizations are showcasing LGBTQ+ community support in June. But consumers are increasingly aware of “rainbow washing” and question true, authentic support.As is the June norm, almost all giant brands launch ad campaigns...
