2022 Super Bowl Analysis with Dr. Aaron Reid and Lenny Murphy
Discover what brands stole our attention and made an emotional impact. Watch as Dr.Aaron Reid Founder and CEO of Sentient Decision Science and Lenny Murphy Executive Editor and Producer at GreenBook analyze some of the top ads that aired in Super Bowl LVI using our emotional measurement tools.
Don’t see your favorite Ad? Sign up here to Demo Subtext and see more Super Bowl LVI results: https://bit.ly/SubtextDemo
By: Sarah McCann
Creative Marketing Associate
The Golden Age of Research is Here – IIEX North America 2022
Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in Austin, TX. Making the case...
Join us at Brandingmag’s Masterclass
Join Branding Mag’s upcoming masterclass as Sentient Decision Science’s SVP & Managing Director Joe Sauer presents with a panel of experts as they tackle creatives' hesitance to adopt data. Brandingmag is an award winning independent journal,...
Join us at IIEX North America 2022
Join us at IIEX North America for our first in person presentation since 2020. Hosted by GreenBook, IIEX North America is two full days of bringing insights professionals, data scientists, marketers, academics, startups, consumer brands, and data...
