2022 Super Bowl Analysis with Dr. Aaron Reid and Lenny Murphy
Discover what brands stole our attention and made an emotional impact. Watch as Dr.Aaron Reid Founder and CEO of Sentient Decision Science and Lenny Murphy Executive Editor and Producer at GreenBook analyze some of the top ads that aired in Super Bowl LVI using our emotional measurement tools.
Don’t see your favorite Ad? Sign up here to Demo Subtext and see more Super Bowl LVI results: https://bit.ly/SubtextDemo
By: Sarah McCann
Event and Marketing Manager
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
