@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
Sentient Decision Science and Made Music Studio to Discuss the Power of Sonic Branding at TMRE
EVENT ANNOUNCEMENTSentient's Dr. Aaron Reid Ph.D. & Made Music Studio's Lauren McGuire will showcase the significance of sonic branding during their combined presentation.EVENT DETAILSIMPORTANT NOTICE TMRE has been...
ESOMAR Congress 2024: A CEO’s Emotional Journey
Mind, Myth and Machine was the theme for this year's ESOMAR Congress in Athens, Greece. Inspired by the wisdom created and passed on from the minds that lived on the land where we congregated, the content of Congress...
Sentient’s “Audio Alchemy” Wins Gold at ESOMAR Congress
We are thrilled to announce Sentient Decision Science as the Gold winner of ESOMAR's Research Effectiveness Awards 2024.This award is a testament to our unwavering commitment to deliver innovative, impactful, and effective...
Sentient to Attend ESOMAR Congress as Research Effectiveness Awards Finalist
EVENT ANNOUNCEMENTDr. Aaron Reid & Dr. Cyrus H. McCandless will present Sentient's groundbreaking audio advertising research live in Athens. EVENT TICKETSThe ESOMAR Research Effectiveness Awards 2024Event Overview...
Relying on A/B Testing Is Riskier Than You Think: Avoid Turning Your Brand Into Clickbait
With the surge in social media ad spend, brands increasingly rely on A/B testing and click behavior to assess ad effectiveness. This approach, while useful in the short term, can be misleading and potentially harmful for...
Sentient Labs Collaborates With Amazon Ads to Publish Audio Advertising Best Practices
Uncover the sonic elements that engage and motivate listeners in the latest publication from Sentient Labs. While sound has long been an important aspect to brand identity, the rise of audio streaming has given it new...
Inside Out 2: Embracing Emotion in a World Dominated by AI
In the age of artificial intelligence, where algorithms and data dominate, Pixar's Inside Out 2 serves as a poignant reminder of the indispensable role emotions play in our lives. As we navigate this brave new world,...
Did Apple’s Latest Ad Hit the Wrong Note?
Apple’s most recent advertisement, “Crush!” intended to demonstrate the numerous ways consumers could use the new iPad Pro, hoping to show the enormous breadth of traditional creative tools the tech company has embedded within...
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