@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
Sentient to Attend ESOMAR Congress as Research Effectiveness Awards Finalist
EVENT ANNOUNCEMENTDr. Aaron Reid & Dr. Cyrus H. McCandless will present Sentient's groundbreaking audio advertising research live in Athens. EVENT TICKETSThe ESOMAR Research Effectiveness Awards 2024Event Overview...
Relying on A/B Testing Is Riskier Than You Think: Avoid Turning Your Brand Into Clickbait
With the surge in social media ad spend, brands increasingly rely on A/B testing and click behavior to assess ad effectiveness. This approach, while useful in the short term, can be misleading and potentially harmful for...
Sentient Labs Collaborates With Amazon Ads to Publish Audio Advertising Best Practices
Uncover the sonic elements that engage and motivate listeners in the latest publication from Sentient Labs. While sound has long been an important aspect to brand identity, the rise of audio streaming has given it new...
Inside Out 2: Embracing Emotion in a World Dominated by AI
In the age of artificial intelligence, where algorithms and data dominate, Pixar's Inside Out 2 serves as a poignant reminder of the indispensable role emotions play in our lives. As we navigate this brave new world,...
Did Apple’s Latest Ad Hit the Wrong Note?
Apple’s most recent advertisement, “Crush!” intended to demonstrate the numerous ways consumers could use the new iPad Pro, hoping to show the enormous breadth of traditional creative tools the tech company has embedded within...
Evaluating the Performance and Future of Emotion AI
On Wednesday, February 28th, Dr. Aaron Reid of Sentient Decision Science presented to attendees of the 2024 Quirk's Event in Dallas, Texas. The event served as a pivotal platform for industry professionals to gather and...
Sentient to Present on the Potential of Emotion AI at Quirk’s Dallas
EVENT ANNOUNCEMENTDr. Aaron Reid pressure tests the transformative power of Emotion AI in Sentient's future-focused session.EVENT TICKETSThe Quirk's Event - Dallas 2024Event Overview Sentient Decision Science will be attending...
Emotion AI Picks Winning Game Day Ads: A Webinar on Advertising Performance
Dr. Aaron Reid presents winning game day ads in Sentient's annual analysis.On February 14th, Dr. Aaron Reid hosted a webinar on ad performance and trends of the Big Game. Most Super Bowl ads struggle to be influential because...
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