@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Examining Extremes
Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one currently working in these...
Measuring Inclusivity in Advertising at IIEX Forward 2020
Dr. Reid explains how to combine business and social KPIs into insights that matter in this Masterclass “Avoid the Damage of Advertising Missteps in This Moment.” at IIEX FORWARD 2020. Researchers today can't simply ask...
Is Your Marketing Right for the Moment?
This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the moment. Dr. Reid highlights the...
Sentient Hires Biyu Wang as Data Operations Specialist
Sentient Decision Science is proud to announce the hiring of Biyu Wang as a Data Operations Specialist on the Subtext team. Biyu specializes in survey programming, quantitative data processing, and data analysis.Biyu graduated...
Lay Low or Light It Up?
WEBINAR ANNOUNCEMENTLay LowLight It Up When the tone of your usual advertising might not be right for the current environment.WEBINAR SIGN UPUnderstanding the causal changes of your advertising on consumer emotions is key for...
What We Know About Advertising During the COVID-19 Crisis
Some highlights of recent research on the advertising industry during the coronavirus pandemic are summarized in the infographic below. Take a look at these data, revealing how brands are approaching the crisis and how...
Uncover the Emotional Impact of COVID-19
Sentient Decision Science’s Sentient Prime® will be offered free for COVID-19 research that facilitates the understanding of human emotion during this unprecedented time. The narrative of the human emotional experience during...
Managing Data Integrity in Times of Crisis
It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address the challenges researchers are forced to...
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