Measuring Inclusivity in Advertising at IIEX Forward 2020
Dr. Reid explains how to combine business and social KPIs into insights that matter in this Masterclass “Avoid the Damage of Advertising Missteps in This Moment.” at IIEX FORWARD 2020.
Researchers today can’t simply ask questions and count on the answers to predict behavior or be culturally sensitive. Insight divisions need more accurate measures of business and social impact. And we need them even faster than before to avoid disastrous mistakes.
Automated behavioral science can provide the critical consumer emotion and cultural sensitivity metrics needed for success in today’s market. By uncovering the subtext of your ads you can communicate the messages that have the greatest business and social impact.
This masterclass provides insight into how the emotional experience of your marketing is related to change in implicit perceptions of your brand. Dr. Reid analyzes P&G’s “The Look” and Facebook’s “Born in Quarantine” which produced amazing insights into how these advertisements improve inclusivity after exposure.
Watch this IIEX FORWARD Masterclass and learn how to diagnose problems and avoid costly marketing mistakes.
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
