Evidence Based Decision Making – IIeX North America 2020
At the GreenBook IIeX North America event Dr. Aaron Reid shed some light on the current challenges facing traditional opinion-based research methods. Describing how brands are still making important decisions based on the critique from non-experts. Dr. Reid challenged the attendees to start utilizing scientific methods to answer the important research questions we face today.
Presenting evidence on the outcomes of some widely run political ads from the Donald Trump and Joe Biden presidential campaigns. Aaron diagnosed the ads using RAPID Subtext, an automated IAT and Facial Action Coding platform. Taking a deep dive into the performance of Trump’s advertisement “American Comeback” and the Joe Biden ad “Crossroads“, he revealed the emotional appeal of both candidates before and after exposure to the ads and what impact the ad had on attributes like strong, caring and safe.
Watch the full talk below and discover how science can help us expose the real changes our marketing has on an audience.
RAPID Subtext Provides 24 Hour Ad Testing
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
