TikTok Ad Campaign Examined With RAPID Subtext
At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial “It starts on TikTok“. Leveraging the automated behavioral science research platform RAPID Subtext they illustrate how simple an ad test is to set up on the platform.
RAPID Subtext provides emotional engagement analysis using facial action coding combined with the subconscious positive or negative outcomes to determine the moments that work in an advertisement.
This demo goes into the mechanics of how RAPID Subtext can be used to analyze the causal changes of emotion due to exposure to the ad. The Sentient team explains how the technology can reveal the emotional impact on the audience and what effect the ad had on positivity towards the TikTok brand. See the full results and learn how RAPID Subtext is providing deeper insight into ad performance.
RAPID Subtext Provides Evidence not Opinions
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
The Quality of AI Predictions Depends on the Quality of Human Data
Artificial Intelligence has transformed how brands analyze and forecast market outcomes. Yet despite massive advances in LLMs, most organizations still struggle with making the right decisions.Why AI Needs Subconscious Data to Predict Human Behavior...
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
