@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Saatva CMO Joe McCambley Joins Sentient for CMO Club Roundtable Discussion
According to USA Today, the online mattress business went from “nothing to a $1.5 billion dollar business in the blink of an eye.” The global mattress market was valued at $29.63 billion in 2021 and is expected to reach...
Tracking the five generations to understand implicit attitudes
The QUIRKS event in Chicago provided us with some great insights this year, including Sentient and PureSpectrum who gave a new look into the true current attitudes of the U.S. populous by generation. This Generational Emotion...
The Pride Behind Pride at IIEX Behavior
Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market...
Sentient Hires John Kenefic as Senior Director of Research Technologies
Sentient Decision Science is proud to announce the hiring of John Kenefic as our Senior Director of Research Technologies. John is responsible for overseeing all of our research products and making sure that they are running...
Understanding Advertising’s Impact on Supporting Pride Month
As we look back at advertising during Pride Month, we wanted to understand how brands' support of Pride Month impacts the changes in how we feel towards the LGBTQ+ community. We took a look at many ads that tried different...
Sentient Hires Hannah Gonsalves as Creative Associate
Sentient Decision Science is proud to announce the hiring of Hannah Gonsalves as a new Creative Associate within our marketing team. Hannah will be responsible for creating video and design elements that help tell our story to...
The Emotional and Cultural Impact of Yoga on Aging Adults
Sentient Decision Science recently partnered with Breathe Happy and the UK’s National Innovation Centre for Ageing (NICA) to conduct research on how the practice of yoga affects the well-being of aging adults. Through...
The Emotion Behind “Get Back What You Love”
After 15 months of quarantine, it finally feels like normal is making a comeback. The pandemic turned the entire world inside out, unleashing a torrent of emotions, but according to Google, hope is the emotion that is front...
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