@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing
More than ever brands and organizations are showcasing LGBTQ+ community support in June. But consumers are increasingly aware of “rainbow washing” and question true, authentic support.As is the June norm, almost all giant...
The Golden Age of Research is Here – IIEX North America 2022
Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in...
Join us at Brandingmag’s Masterclass
Join Branding Mag’s upcoming masterclass as Sentient Decision Science’s SVP & Managing Director Joe Sauer presents with a panel of experts as they tackle creatives' hesitance to adopt data. Brandingmag is an award winning...
Join us at IIEX North America 2022
Join us at IIEX North America for our first in person presentation since 2020. Hosted by GreenBook, IIEX North America is two full days of bringing insights professionals, data scientists, marketers, academics, startups,...
Will Smith’s Reputation Takes a Hit
The buzz around the Oscars this year has been emotional for all the wrong reasons. The emotional expressions haven’t been about great performances, the fulfillment of life-long dreams or the celebration of creativity. Rather,...
Dr. Reid Provides Commentary on the End of Behavioral Science MRX Trade-Offs Between Efficiency & Validity in GRIT Insights Practice Report
Sentient’s CEO and Founder Dr. Aaron Reid provides commentary on the rise of Behavioral Science research approaches in the latest GreenBook GRIT Insights Practice report. The report touches on the evolution of the market...
Sentient Hires Linda Cataldo as Head of Human Resources
As Sentient's Head of Human Resources, Linda is contributing by attracting and retaining top talent to drive business objectives efficiently. Her previous experience includes VP of Human Resources at Tufts University as well...
Joe Sauer Explores Whether It Is Possible to Re-Design the Payment Sound Experience
Sentient's Joe Sauer, Senior Vice President, Managing Director for the UK & EU, dives into consumer’ negatives implicit bias concerning payment sounds. Sauer breaks down the severity of consumer’s negative emotional...
155 Fleet St.
Portsmouth, NH 03801
