@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Sentient Hires Lisa Zellmer as SVP
Sentient Decision Science is proud to announce our new SVP, Lisa Zellmer. Lisa’s knowledge in market-focused insights and strategic decision making will be an asset to our customers. Prior to Sentient, Lisa held several...
Using Implicit Measures to Uncover What Motivates Customers
What is implicit? Before understanding the relevance to incorporating implicit measures and methods within marketing research, it’s important to understand what implicit is–and how it varies from explicit. As explained within...
Big Game LVII Ad Trends
Explore how brands attempted to Engage and Influence–evoking emotion from their audience using humor, nostalgia, animals, and more.Sunday, February 12th Super Bowl LVII was held in Glendale, Arizona at the State Farm Stadium....
The Big Game Advertising Analysis-2023 Webinar
Dr. Aaron Reid demonstrates how Sentient's use of Emotion AI uncovers ad success in the Big Game.Watch Sentient's annual webinar, “The Big Game Advertising Analysis”, from February 14th. Founder & CEO of Sentient, Dr....
Emotion AI Ranks the Top 3 Super Bowl LVI Ads
Humor, Gen X, Nostalgia, Celebrities, Crypto, Electric Vehicles, Diversity & Inclusion–see how these themes fit into the 2022 Game Day Ads.The highly anticipated Big Game is only a couple weeks away. Marketing teams...
2023 Big Game Ad Analysis
WEBINAR ANNOUNCEMENT Sentient measures emotion to understand ad effectiveness in the Big Game of advertising–uncovering their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN UP Watch How...
Sentient Hires Mia Noble as Creative Services Specialist
Sentient Decision Science is proud to announce the hiring of Mia Noble as a Creative Services Specialist. Mia works collaboratively with the marketing team on web, print, video, and social assets. Mia previously worked as an...
Sentient Consults on ARF Paper “New Research Methods to Strengthen the Impact of Advertising Creative”
Sentient helped consult on new ARF Creative Council research about the methods we use to improve advertising effectiveness. The ARF recently released the paper "New Research Methods to Strengthen the Impact of Advertising...
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