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Sentient to Present on the Future of AI & Human Insight at FEI

Join Sentient in Boston at FEI 2025 for an engaging session on the future of insights. Speaker Dr. Aaron Reid will explain the benefits of AI-powered research for strengthening creative performance and predicting real-world behavior.

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Big Game LVII Ad Trends

Big Game LVII Ad Trends

Explore how brands attempted to Engage and Influence–evoking emotion from their audience using humor, nostalgia, animals, and more.Sunday, February 12th Super Bowl LVII was held in Glendale, Arizona at the State Farm Stadium....

The Big Game Advertising Analysis-2023 Webinar

The Big Game Advertising Analysis-2023 Webinar

Dr. Aaron Reid demonstrates how Sentient's use of Emotion AI uncovers ad success in the Big Game.Watch Sentient's annual webinar, “The Big Game Advertising Analysis”, from February 14th. Founder & CEO of Sentient, Dr....

Emotion AI Ranks the Top 3 Super Bowl LVI Ads

Emotion AI Ranks the Top 3 Super Bowl LVI Ads

Humor, Gen X, Nostalgia, Celebrities, Crypto, Electric Vehicles, Diversity & Inclusion–see how these themes fit into the 2022 Game Day Ads.The highly anticipated Big Game is only a couple weeks away. Marketing teams...

2023 Big Game Ad Analysis

2023 Big Game Ad Analysis

WEBINAR ANNOUNCEMENT Sentient measures emotion to understand ad effectiveness in the Big Game of advertising–uncovering their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN UP Watch How...

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