The Big Game Advertising Analysis-2023 Webinar

By Mia Noble
February 14, 2023

Dr. Aaron Reid demonstrates how Sentient’s use of Emotion AI uncovers ad success in the Big Game.

Watch Sentient’s annual webinar, “The Big Game Advertising Analysis”, from February 14th. Founder & CEO of Sentient, Dr. Aaron Reid, first introduces attendees to our Emotion AI platform and Implicit Tech, then explores Big Game spots. Have you ever recalled an ad but not the brand who created it? Dr. Reid reminds viewers that while many Super Bowl advertisements are Engaging or entertaining, fewer are Influential and beneficial to the brand. Examine the results behind eight ads that vary in vertical and brand–from travel ( to alcoholic beverages (Busch Light)! The selected Super Bowl LVII ads represent a sample of this year’s best and worst performing commercials.

About Our Approach

Sentient’s mission is to increase empathy for the human condition. Our automated behavioral science technology measures emotion, learning how people feel and why–essential elements of the human experience. Our findings on emotional appeal, self-ID, and discrete associations are grounded in data and supported by experts for deeper, more accurate analysis.

Two key ingredients for empathy: understanding how someone truly feels & the cognitive antecedents of those feelings (why). – Dr. Reid

For analysis of the ads, watch our webinar recording below! Don’t see your favorite Super Bowl ad here? Sign up to demo our platform and gain access to additional Super Bowl LVII insights.


  • Share Insight
Mia Noble


Creative Services Specialist



For more information about Sentient Decision Science and our groundbreaking research please contact us.