@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Emotion AI Picks Winning Super Bowl Ads
WEBINAR ANNOUNCEMENTSentient's automated behavioral science technology provides creatives with valuable insight into the performance of game day spots.REGISTER NOWCan Brands Engage & Influence Audiences During the Big Game...
Expressive Canvas: A Webinar on Automated Facial Expression Recognition
Dr. Cyrus McCandless explains how using FACS compliant Emotion AI platforms can provide brands with a game-changing advantage.Watch Sentient's first webinar of 2024, “Expressive Canvas: Optimize Creativity with Automated...
Expressive Canvas: Optimize Creativity with Automated Facial Expression Recognition
WEBINAR ANNOUNCEMENTDr. Cyrus H. McCandless addresses the value and limitations of FACS, and emphasizes its utility to creative optimization in market research.RESERVE MY SPOTUnveiling FACS' Potential for BrandsEvent Overview...
Sentient Labs Publishes New Paper: “It’s Written All Over Your Face”
Download the latest publication from Sentient Labs on the use of Facial Action Coding. Dr. Cyrus H. McCandless addresses the correct application of Automated Facial Action Coding and its value to market research. This paper...
The Emotional Intelligence on the Presidential Candidates Tracker | October 2023
Can one of Trump's Republican opponents secure the vote for the GOP nomination, or are we gearing up for a rematch of the 2020 election? Given poll standings, for the third readout of our Implicit Appeal tracker we elected to...
The Emotional Intelligence on the Presidential Candidates Tracker
Sentient is using its true implicit testing platform, Sentient Prime®, to track the Emotional Appeal of the top presidential candidates leading up to the 2024 election. We determine the strength and valence of voters’ basic...
Determining the Efficacy of an Attack Ad Using Emotion AI
Within the political sphere, it isn’t always Democrats versus Republicans. Political parties can also have internal disagreements that lead to discord among candidates. The nature of political campaigns is to emphasize the...
Using Automated Behavioral Science to Empower the Market Research Industry
On Friday, May 12th , Dr. Aaron Reid of Sentient Decision Science presented to attendees of the Insights Illuminated Market Research Conference in Boston. Dr. Reid first contextualized the progression of behavioral research by...
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