@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Sentient to Present on the Potential of Emotion AI at Quirk’s Dallas
EVENT ANNOUNCEMENTDr. Aaron Reid pressure tests the transformative power of Emotion AI in Sentient's future-focused session.EVENT TICKETSThe Quirk's Event - Dallas 2024Event Overview Sentient Decision Science will be attending...
Emotion AI Picks Winning Game Day Ads: A Webinar on Advertising Performance
Dr. Aaron Reid presents winning game day ads in Sentient's annual analysis.On February 14th, Dr. Aaron Reid hosted a webinar on ad performance and trends of the Big Game. Most Super Bowl ads struggle to be influential because...
Emotion AI Picks Winning Super Bowl Ads
WEBINAR ANNOUNCEMENTSentient's automated behavioral science technology provides creatives with valuable insight into the performance of game day spots.REGISTER NOWCan Brands Engage & Influence Audiences During the Big Game...
Expressive Canvas: A Webinar on Automated Facial Expression Recognition
Dr. Cyrus McCandless explains how using FACS compliant Emotion AI platforms can provide brands with a game-changing advantage.Watch Sentient's first webinar of 2024, “Expressive Canvas: Optimize Creativity with Automated...
Expressive Canvas: Optimize Creativity with Automated Facial Expression Recognition
WEBINAR ANNOUNCEMENTDr. Cyrus H. McCandless addresses the value and limitations of FACS, and emphasizes its utility to creative optimization in market research.RESERVE MY SPOTUnveiling FACS' Potential for BrandsEvent Overview...
Sentient Labs Publishes New Paper: “It’s Written All Over Your Face”
Download the latest publication from Sentient Labs on the use of Facial Action Coding. Dr. Cyrus H. McCandless addresses the correct application of Automated Facial Action Coding and its value to market research. This paper...
The Emotional Intelligence on the Presidential Candidates Tracker | October 2023
Can one of Trump's Republican opponents secure the vote for the GOP nomination, or are we gearing up for a rematch of the 2020 election? Given poll standings, for the third readout of our Implicit Appeal tracker we elected to...
The Emotional Intelligence on the Presidential Candidates Tracker
Sentient is using its true implicit testing platform, Sentient Prime®, to track the Emotional Appeal of the top presidential candidates leading up to the 2024 election. We determine the strength and valence of voters’ basic...



