@SentientInsight

Implicit insight news and information.

Learn about Sentient through the insights we are uncovering across the globe.

The Quality of AI Predictions Depends on the Quality of Human Data

Join Sentient in Boston at FEI 2025 for an engaging session on the future of insights. Speaker Dr. Aaron Reid will explain the benefits of AI-powered research for strengthening creative performance and predicting real-world behavior.

Archives

Categories

Did Apple’s Latest Ad Hit the Wrong Note?

Did Apple’s Latest Ad Hit the Wrong Note?

Apple’s most recent advertisement, “Crush!” intended to demonstrate the numerous ways consumers could use the new iPad Pro, hoping to show the enormous breadth of traditional creative tools the tech company has embedded within...

Evaluating the Performance and Future of Emotion AI

Evaluating the Performance and Future of Emotion AI

On Wednesday, February 28th, Dr. Aaron Reid of Sentient Decision Science presented to attendees of the 2024 Quirk's Event in Dallas, Texas. The event served as a pivotal platform for industry professionals to gather and...

Emotion AI Picks Winning Super Bowl Ads

Emotion AI Picks Winning Super Bowl Ads

WEBINAR ANNOUNCEMENTSentient's automated behavioral science technology provides creatives with valuable insight into the performance of game day spots.REGISTER NOWCan Brands Engage & Influence Audiences During the Big Game...

Contact us for more information about Sentient Decision Science and our groundbreaking research.