@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Did Apple’s Latest Ad Hit the Wrong Note?
Apple’s most recent advertisement, “Crush!” intended to demonstrate the numerous ways consumers could use the new iPad Pro, hoping to show the enormous breadth of traditional creative tools the tech company has embedded within...
Evaluating the Performance and Future of Emotion AI
On Wednesday, February 28th, Dr. Aaron Reid of Sentient Decision Science presented to attendees of the 2024 Quirk's Event in Dallas, Texas. The event served as a pivotal platform for industry professionals to gather and...
Sentient to Present on the Potential of Emotion AI at Quirk’s Dallas
EVENT ANNOUNCEMENTDr. Aaron Reid pressure tests the transformative power of Emotion AI in Sentient's future-focused session.EVENT TICKETSThe Quirk's Event - Dallas 2024Event Overview Sentient Decision Science will be attending...
Emotion AI Picks Winning Game Day Ads: A Webinar on Advertising Performance
Dr. Aaron Reid presents winning game day ads in Sentient's annual analysis.On February 14th, Dr. Aaron Reid hosted a webinar on ad performance and trends of the Big Game. Most Super Bowl ads struggle to be influential because...
Emotion AI Picks Winning Super Bowl Ads
WEBINAR ANNOUNCEMENTSentient's automated behavioral science technology provides creatives with valuable insight into the performance of game day spots.REGISTER NOWCan Brands Engage & Influence Audiences During the Big Game...
Expressive Canvas: A Webinar on Automated Facial Expression Recognition
Dr. Cyrus McCandless explains how using FACS compliant Emotion AI platforms can provide brands with a game-changing advantage.Watch Sentient's first webinar of 2024, “Expressive Canvas: Optimize Creativity with Automated...
Expressive Canvas: Optimize Creativity with Automated Facial Expression Recognition
WEBINAR ANNOUNCEMENTDr. Cyrus H. McCandless addresses the value and limitations of FACS, and emphasizes its utility to creative optimization in market research.RESERVE MY SPOTUnveiling FACS' Potential for BrandsEvent Overview...
Sentient Labs Publishes New Paper: “It’s Written All Over Your Face”
Download the latest publication from Sentient Labs on the use of Facial Action Coding. Dr. Cyrus H. McCandless addresses the correct application of Automated Facial Action Coding and its value to market research. This paper...
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