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TikTok Ad Campaign Examined With RAPID Subtext

Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.

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Uncover the Emotional Impact of COVID-19

Uncover the Emotional Impact of COVID-19

By Aaron ReidApril 23, 2020Sentient Decision Science’s Sentient Prime® will be offered free for COVID-19 research that facilitates the understanding of human emotion during this unprecedented time. The narrative of the human...

Time for an about face on facial coding

Time for an about face on facial coding

By Aaron ReidMarch 3, 2020We launched our latest technology last week in Amsterdam at #IIEX. Sentient Expression® is a technology with multi-layered, deep learning AI. It creates valid and reliable inference data on the nature...

Who do you love?

Who do you love?

By Jeremy CloughFebruary 14, 2020Here at Sentient, we are SWEET on advertising. We spend a lot of time searching, gazing and experiencing the effects of all kinds of ads. Great advertising has the ability to touch our hearts,...

Ok Google, show me a human truth.

Ok Google, show me a human truth.

By Aaron ReidFebruary 6, 2020Google’s "Loretta" will end up being one of the most emotionally engaging ads in 2020. The storytelling is so captivating and memorable that viewers sat glued to their screens, willfully letting...

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