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Implicit insight news and information.

Learn about Sentient through the insights we are uncovering across the globe.

Evaluating the Performance and Future of Emotion AI

Watch Dr. Aaron Reid’s presentation on the validity, sensitivity, and future of Emotion AI at the Quirk’s Event in Dallas.

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Sentient Hires Cami Scofield as Insights Manager

Sentient Hires Cami Scofield as Insights Manager

Sentient is proud to announce the hiring of Cami Scofield, another new insights manager. Cami has a wide range of experience in insights and analytics working previously with Shapiro+Raj as a market research associate and...

Sentient Hires Anna Coale as Insights Manager

Sentient Hires Anna Coale as Insights Manager

Sentient Decision Science is proud to announce one of our newest Insights Managers, Anna Coale. Before joining the Sentient team Anna grew from a Research strategist to a research lead at Instapanel, where she became a...

Implicit Bias Testing Using Emotion AI

Implicit Bias Testing Using Emotion AI

Why do we study Implicit Bias in marketing?Researchers can’t rely solely on explicit surveys to predict behavior or be culturally sensitive. Automated behavioral science can provide the critical consumer emotion and cultural...

Sentient Hires Paige Denzler as Insights Manager

Sentient Hires Paige Denzler as Insights Manager

Sentient Decision Science is proud to announce our newest Insights Manager Paige Denzler. Paige’s knowledge market research and psychology will be a huge asset to the research team. Before joining Sentient, Paige was a...

Sentient Hires Lisa Zellmer as SVP

Sentient Hires Lisa Zellmer as SVP

Sentient Decision Science is proud to announce our new SVP, Lisa Zellmer. Lisa’s knowledge in market-focused insights and strategic decision making will be an asset to our customers. Prior to Sentient, Lisa held several...

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