Implicit insight news and information.

Learn about Sentient through the insights we are uncovering across the globe.

Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.

Does an ad that evokes negative emotion while consumers are watching influence perceptions of the brand after they’re done watching?



Sentient On Stage at SXSW!

By Christina LuppiMarch 11, 2019  We're excited to announce that Sentient Decision Science will be returning to the South by Southwest (SXSW) event this year with new insights into the drivers of human behavior as it...

Sentient Honored with the 2018 EXPLOR Award

By Christina LuppiOctober 11, 2018We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Man Made Music on the development of their...

Recent Activity

For more information about Sentient Decision Science and our groundbreaking research please contact us.