@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Validating NPR’s Sonic Branding with Behavioral Science
Some brands reach iconic status and simply stop evolving - just ask anyone who invested in Remington, or Kodak, or Compaq over the years. Other brands understand that the very “thing” that makes them iconic will likely be the...
Beyond Pass or Fail: Key Insights for Ad Effectiveness
We know that it's harder and harder for advertisers to capture consumer's attention. When an ad goes to market, it's important that it be optimized for maximum effectiveness on all media channels. Informing your creative...
Sentient On Stage at SXSW!
We're excited to announce that Sentient Decision Science will be returning to the South by Southwest (SXSW) event this year with new insights into the drivers of human behavior as it relates to healthy food choices. ...
Which Emotion was the MVP of Super Bowl Ad Effectiveness?
It happens year after year. Inevitably, I'm watching the Super Bowl, engrossed in the ads, and someone I'm with says "Wow, that was emotional!" I usually turn and ask some version of: "What made it emotional for you?". The...
A Panel Discussion: The Business Impact of Behavioral Science
At IIeX Behavior this year, one of the highlights was this informative and entertaining panel discussion on "The Business Impact of Behavioral Science", which was moderated by Stephen Springfield, EVP/CMO of Sentient...
IIeX Behavior 2018 Chicago: Sharing Insights with Impact
Two weeks ago, Sentient Decision Science had the pleasure of being the Title Sponsor of the 2018 IIeX Behavior event in the "Windy City" of Chicago. This conference is about knowledge sharing first, and this year's event was...
WIRED For Sound: Sentient & Man Made Music Featured in WIRED Article
This week, Man Made Music’s (MMM) Kevin Perlmutter was featured on WIRED Magazine's website, sharing research that was a culmination of years of collaboration between Sentient and MMM. This research led to the development of...
Automated Behavioral Science for Better Digital Advertising
Dr. Aaron Reid, Chief Behavioral Scientist of Sentient, educated attendees of the 2018 Paul College Digital Marketing Symposium at the University of New Hampshire on the benefits of automating behavioral science for marketing....
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