@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Sentient On Stage at SXSW!
We're excited to announce that Sentient Decision Science will be returning to the South by Southwest (SXSW) event this year with new insights into the drivers of human behavior as it relates to healthy food choices. ...
Which Emotion was the MVP of Super Bowl Ad Effectiveness?
It happens year after year. Inevitably, I'm watching the Super Bowl, engrossed in the ads, and someone I'm with says "Wow, that was emotional!" I usually turn and ask some version of: "What made it emotional for you?". The...
A Panel Discussion: The Business Impact of Behavioral Science
At IIeX Behavior this year, one of the highlights was this informative and entertaining panel discussion on "The Business Impact of Behavioral Science", which was moderated by Stephen Springfield, EVP/CMO of Sentient...
IIeX Behavior 2018 Chicago: Sharing Insights with Impact
Two weeks ago, Sentient Decision Science had the pleasure of being the Title Sponsor of the 2018 IIeX Behavior event in the "Windy City" of Chicago. This conference is about knowledge sharing first, and this year's event was...
WIRED For Sound: Sentient & Man Made Music Featured in WIRED Article
This week, Man Made Music’s (MMM) Kevin Perlmutter was featured on WIRED Magazine's website, sharing research that was a culmination of years of collaboration between Sentient and MMM. This research led to the development of...
Automated Behavioral Science for Better Digital Advertising
Dr. Aaron Reid, Chief Behavioral Scientist of Sentient, educated attendees of the 2018 Paul College Digital Marketing Symposium at the University of New Hampshire on the benefits of automating behavioral science for marketing....
Sentient Honored with the 2018 EXPLOR Award
We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Made Music on the development of their SonicPulse® Research offering and the...
Throwback Thursday: Reflecting on Emotional Control
Back in 2009, Dr. Aaron Reid discussed our love/hate relationship with emotion. When our emotions are running high, we necessarily have less cognitive resources accessible and thus we have less conscious control over our...
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