IIeX Behavior 2018 Chicago: Sharing Insights with Impact
Two weeks ago, Sentient Decision Science had the pleasure of being the Title Sponsor of the 2018 IIeX Behavior event in the “Windy City” of Chicago. This conference is about knowledge sharing first, and this year’s event was the best yet with an excellent speaker line-up and presentations that focused on sharing powerful insights and new advancements in the realm of behavioral science.
In the video below, Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science, and Jason Chebib, VP Consumer Planning from Diageo, reveal key learnings from the automation of behavioral science in an informative and entertaining morning session on day 1! If you are looking for even more from the event, there are full presentation decks available on the IIeX Behavior website here.
Why Brands Should Continue Research During Times of Crisis
By Jeremy CloughApril 3, 2020Understanding what drives behavior is critical during times of crisis. This is true for businesses trying to minimize the financial impact of the virus as much as it is true for governments trying to contain it and its...
Learn how to feel what they feel to break through the noise.
By Jeremy CloughMarch 20, 2020Sentient Announces Free Webinar: From Conception to Completion: Perfecting the Creative Process Join host Dr. Aaron Reid, Founder & CEO, Sentient Decision Science on April 09, 2020, at 11 AM - 12 PM ET who will explain...
Sentient puts WOW! into research and inspires IIeX EU
By Sarah McCannMarch 6, 2020In this talk Sentient illustrates how marketers are combining implicit association technology with facial coding of emotion to reveal the relationship between moments of emotional experience and subsequent change in the...
