IIeX Behavior 2018 Chicago: Sharing Insights with Impact
Two weeks ago, Sentient Decision Science had the pleasure of being the Title Sponsor of the 2018 IIeX Behavior event in the “Windy City” of Chicago. This conference is about knowledge sharing first, and this year’s event was the best yet with an excellent speaker line-up and presentations that focused on sharing powerful insights and new advancements in the realm of behavioral science.
In the video below, Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science, and Jason Chebib, VP Consumer Planning from Diageo, reveal key learnings from the automation of behavioral science in an informative and entertaining morning session on day 1! If you are looking for even more from the event, there are full presentation decks available on the IIeX Behavior website here.
TikTok Ad Campaign Examined With RAPID Subtext
By Sarah McCannSeptember 21, 2020 At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the...
Evidence Based Decision Making – IIeX North America 2020
By Jeremy CloughSeptember 16, 2020 At the GreenBook IIeX North America event Dr. Aaron Reid shed some light on the current challenges facing traditional opinion-based research methods. Describing how brands are still making important decisions based...
Behavioral Science for This Moment – IIeX Behavior 2020
By Sarah McCannJuly 24, 2020The Sentient team made a compelling case at IIeX Behavior 2020 for combining social and business metrics to gain a deeper understanding of how advertising can impact inclusivity to a large crowd from around the globe....
