IIeX Behavior 2018 Chicago: Sharing Insights with Impact
Two weeks ago, Sentient Decision Science had the pleasure of being the Title Sponsor of the 2018 IIeX Behavior event in the “Windy City” of Chicago. This conference is about knowledge sharing first, and this year’s event was the best yet with an excellent speaker line-up and presentations that focused on sharing powerful insights and new advancements in the realm of behavioral science.
In the video below, Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science, and Jason Chebib, VP Consumer Planning from Diageo, reveal key learnings from the automation of behavioral science in an informative and entertaining morning session on day 1! If you are looking for even more from the event, there are full presentation decks available on the IIeX Behavior website here.
Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
By Aaron ReidDecember 5, 2019Sentient recently presented insights on Mint Mobile's "Chunky Style Milk" at IIeX US in Boston this year. We were so intrigued by the results on emotions that are out of the ordinary that we wanted to learn more on how...
Feeling what consumers are feeling. Highlights from IIeX Behavior US 2019.
By Jeremy CloughNovember 21, 2019 Aaron Reid, Ph.D., Founder & CEO of Sentient Decision Science came to light up the crowd and the minds of attendees at IIeX Behavior US in Boston, MA. Dr. Reid created a sense of excitement to a packed audience of...
Beware Amara’s Law: Musings on the 2019 ESOMAR Congress
By Joe SauerNovember 8, 2019For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide. For its...
