A Panel Discussion: The Business Impact of Behavioral Science
At IIeX Behavior this year, one of the highlights was this informative and entertaining panel discussion on “The Business Impact of Behavioral Science”, which was moderated by Stephen Springfield, EVP/CMO of Sentient Decision Science. This diverse panel was comprised of industry leaders from a variety of client and supplier-side companies and included: Rajwant Sandhu (Vice President of Behavioral Science Strategy from Fresh Squeezed Ideas), Brian Laverty (Sr. Manager of Consumer Insights Research from Turner), Kevin Perlmutter (EVP, Chief of Innovation from Man Made Music) and Sarah Snudden (Consumer Insights at Keurig Dr. Pepper).
In this Q&A session, you’ll hear the panelists discuss everything from the types of business questions that should be answered with behavioral research to the predictive validity of behavioral science and how their individual companies are utilizing the research results. Click below to enjoy a full recap of the discussion:
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...