WIRED For Sound: Sentient & Man Made Music Featured in WIRED Article
This week, Man Made Music’s (MMM) Kevin Perlmutter was featured on WIRED Magazine’s website, sharing research that was a culmination of years of collaboration between Sentient and MMM. This research led to the development of MMM’s “Sonic Humanism™ Spectrum”, which allows MMM to understand how sounds make us feel by bench-marking them against those already on the spectrum. To read the full article on WIRED, click here.
In the video below, Dr. Cyrus McCandless, who lead the project on behalf of Sentient Decision Science, describes how MMM is quantifying the emotional associations with sounds to understand where they are located on the “Sonic Humanism™ Spectrum”.
By: Christina Luppi
Sr. Manager of Marketing
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...