WIRED For Sound: Sentient & Man Made Music Featured in WIRED Article

By Christina Luppi
November 13, 2018

This week, Man Made Music’s (MMM) Kevin Perlmutter was featured on WIRED Magazine’s website, sharing research that was a culmination of years of collaboration between Sentient  and MMM.  This research led to the development of MMM’s “Sonic Humanism™ Spectrum”, which allows MMM to understand how sounds make us feel by bench-marking them against those already on the spectrum.  To read the full article on WIRED, click here.

In the video below, Dr. Cyrus McCandless, who lead the project on behalf of Sentient Decision Science, describes how MMM is quantifying the emotional associations with sounds to understand where they are located on the “Sonic Humanism™ Spectrum”.

 

 

  • Share Insight
Avatar

By:

Sr. Manager of Marketing

Beware Amara’s Law: Musings on the 2019 ESOMAR Congress

Beware Amara’s Law: Musings on the 2019 ESOMAR Congress

By Joe SauerNovember 8, 2019For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide. For its...

Archives

Categories

For more information about Sentient Decision Science and our groundbreaking research please contact us.