Sentient awarded for innovation in GRIT’s Top 50!

By Jeremy Clough
July 11, 2019

We’re excited to announce that Sentient Decision Science has once again been awarded with the Greenbook Industry Trends (GRIT) Report 50 Most Innovative in Market Research for the 4th year in a row!

The 2019 Greenbook Research Industry Trends Report list ranks how well market research companies leverage innovation within the industry. Suppliers are chosen based on perceptions of innovation within the global market research industry. Sentient Decision Science has been recognized as an innovator in two new categories “Strategic Consultancy” and “Data & Analytics”. Rankings are generated entirely from industry peers, Greenbook calls it a “true measure” of companies who successfully use innovation to drive brand awareness.

“I am so proud of what this team has been able to accomplish! To have not only built technology that provides access to the human non-conscious, but to also have created a market for the scaled measurement of emotion?… It is a truly remarkable achievement,” said Sentient Founder, Dr. Aaron Reid. “Without the hard work and dedication of this brilliant group of scientists, technologists, marketers and business leaders, we would not have been able to make such great progress on our mission of advancing human knowledge on the drivers of behavior.”

Remarked Clint Taylor, SVP, Strategic Technologist and co-creator of Sentient Prime: “In the same vein as Vince Lombardi: Innovation here isn’t a sometimes thing where we’re taking a few months to push past limits and then stopping to relax – it’s seriously an all-time thing. Most people find change and innovation uncomfortable; we find fitting in and following a standard routine not just uncomfortable, but almost unbearable. We’re only in our comfort zone when we’re pushing past what we see everyone else doing and being a part of what we see nobody else achieving.”
Thanks to all the clients that completed the survey to support us! Check out the rankings for the 2019 Greenbook Research Industry Trends Report.

  • Share Insight
Jeremy Clough


Vice President, Product & Marketing Strategy

The Emotional and Cultural Impact of Yoga on Aging Adults

The Emotional and Cultural Impact of Yoga on Aging Adults

Sentient Decision Science recently partnered with Breathe Happy and the UK’s National Innovation Centre for Ageing (NICA) to conduct research on how the practice of yoga affects the well-being of aging adults. Through Sentient’s implicit association...

The Emotion Behind “Get Back What You Love”

The Emotion Behind “Get Back What You Love”

After 15 months of quarantine, it finally feels like normal is making a comeback. The pandemic turned the entire world inside out, unleashing a torrent of emotions, but according to Google, hope is the emotion that is front and center. Google is...



For more information about Sentient Decision Science and our groundbreaking research please contact us.