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Learn about Sentient through the insights we are uncovering across the globe.

Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior

Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.

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Ok Google, show me a human truth.

Ok Google, show me a human truth.

Google’s "Loretta" will end up being one of the most emotionally engaging ads in 2020. The storytelling is so captivating and memorable that viewers sat glued to their screens, willfully letting waves of positive and negative...

The Sounds of Safety

It feels good to be recognized. As ESOMAR (European Society for Opinion and Market Research) held its annual congress last month, Director General Finn Raben Picked Sentient’s award winning research on “The Sound of the...

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