@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Feeling what consumers are feeling. Highlights from IIeX Behavior US 2019.
Aaron Reid, Ph.D., Founder & CEO of Sentient Decision Science came to light up the crowd and the minds of attendees at IIeX Behavior US in Boston, MA. Dr. Reid created a sense of excitement to a packed audience of...
Beware Amara’s Law: Musings on the 2019 ESOMAR Congress
For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide. For its 2019...
Reveal the subconscious impact of quick ad exposures within social media.
Sentient really enjoyed being part of the 2019 Digital Marketing Symposium at UNH. There were many friends present within the marketing industry speaking like HubSpot and Hill Holiday just to name a few. There were also some...
The Sounds of Safety
It feels good to be recognized. As ESOMAR (European Society for Opinion and Market Research) held its annual congress last month, Director General Finn Raben Picked Sentient’s award winning research on “The Sound of the...
Destination Neuroland! Sentient Decision Science on the GRIT Insights Industry Map.
Located on beautiful Neuroland just south of the Sea of Procurement and smack dab in the middle of Vendors and Technology is the destination for behavioral science based research. Sentient is at the port of entry of Neuroland...
Sentient awarded for innovation in GRIT’s Top 50!
We’re excited to announce that Sentient Decision Science has once again been awarded with the Greenbook Industry Trends (GRIT) Report 50 Most Innovative in Market Research for the 4th year in a row! The 2019 Greenbook Research...
Validating NPR’s Sonic Branding with Behavioral Science
Some brands reach iconic status and simply stop evolving - just ask anyone who invested in Remington, or Kodak, or Compaq over the years. Other brands understand that the very “thing” that makes them iconic will likely be the...
Beyond Pass or Fail: Key Insights for Ad Effectiveness
We know that it's harder and harder for advertisers to capture consumer's attention. When an ad goes to market, it's important that it be optimized for maximum effectiveness on all media channels. Informing your creative...
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