The Sounds of Safety
It feels good to be recognized. As ESOMAR (European Society for Opinion and Market Research) held its annual congress last month, Director General Finn Raben Picked Sentient’s award winning research on “The Sound of the Future” as one of his top 3 favorite presentations.
Back in 2018, We teamed up with the prestigious sonic branding company Man Made Music to find the most effective sound for Nissan’s electric cars. By developing SonicPulse we were able to create a method of evaluation that eliminated conscious biases.“This research has been pivotal in the advancement of the science of sonic research.” – Finn Raben, Director General of ESOMAR. SonicPulse created the ability to determine people’s subconscious emotional responses to soundscapes and fit those sounds with Nissan’s brand attributes.
The exciting findings in this study has led us to win an EXPLOR award as well as being featured in an article for WIRED. Watch the full presentation.
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...