@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Managing Data Integrity in Times of Crisis
It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address the challenges researchers are forced to...
Why Brands Should Continue Research During Times of Crisis
Understanding what drives behavior is critical during times of crisis. This is true for businesses trying to minimize the financial impact of the virus as much as it is true for governments trying to contain it and its health...
Learn how to feel what they feel to break through the noise.
Sentient Announces Free Webinar: From Conception to Completion: Perfecting the Creative Process Join host Dr. Aaron Reid, Founder & CEO, Sentient Decision Science on April 09, 2020, at 11 AM - 12 PM ET who will explain the key...
Sentient puts WOW! into research and inspires IIeX EU
In this talk Sentient illustrates how marketers are combining implicit association technology with facial coding of emotion to reveal the relationship between moments of emotional experience and subsequent change in the...
Time for an about face on facial coding
We launched our latest technology last week in Amsterdam at #IIEX. Sentient Expression® is a technology with multi-layered, deep learning AI. It creates valid and reliable inference data on the nature of emotions being...
Who do you love?
Here at Sentient, we are SWEET on advertising. We spend a lot of time searching, gazing and experiencing the effects of all kinds of ads. Great advertising has the ability to touch our hearts, stimulate our minds and...
Ok Google, show me a human truth.
Google’s "Loretta" will end up being one of the most emotionally engaging ads in 2020. The storytelling is so captivating and memorable that viewers sat glued to their screens, willfully letting waves of positive and negative...
Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
Sentient recently presented insights on Mint Mobile's "Chunky Style Milk" at IIeX US in Boston this year. We were so intrigued by the results on emotions that are out of the ordinary that we wanted to learn more on how they...
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