What We Know About Advertising During the COVID-19 Crisis

By Sarah McCann

Some highlights of recent research on the advertising industry during the coronavirus pandemic are summarized in the infographic below. Take a look at these data, revealing how brands are approaching the crisis and how consumer’s are feeling about being social again.

What we know about advertising during the COVI-19 crisis.

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Creative Marketing Associate

Which Spin on the Debate Was Better?

Which Spin on the Debate Was Better?

By Aaron ReidSeptember 30, 2020Who won the framing of the debate? As we watched the reactions to the first Presidential debate yesterday morning, we wondered how the framing of the debate by networks would impact the minds of voters trying to process...

TikTok Ad Campaign Examined With RAPID Subtext

TikTok Ad Campaign Examined With RAPID Subtext

By Sarah McCannSeptember 21, 2020 At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the...

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