Sentient puts WOW! into research and inspires IIeX EU

By Sarah McCann
March 6, 2020

In this talk Sentient illustrates how marketers are combining implicit association technology with facial coding of emotion to reveal the relationship between moments of emotional experience and subsequent change in the non-conscious minds of consumers. Dr. Aaron Reid Founder and CEO of Sentient Decision Science reviews case studies from Cadbury, Dior, Hyundai and more to a captivated crowd at IIex EU 2020 in Amsterdam. These examples reveal the sensitivity, reliability, and value of facial coding of emotion in market research.

Watch the presentation that left IIeX attendees inspired and motivated about the potential of Big Emotional Data.



Creative Marketing Associate

Which Spin on the Debate Was Better?

Which Spin on the Debate Was Better?

By Aaron ReidSeptember 30, 2020Who won the framing of the debate? As we watched the reactions to the first Presidential debate yesterday morning, we wondered how the framing of the debate by networks would impact the minds of voters trying to process...

TikTok Ad Campaign Examined With RAPID Subtext

TikTok Ad Campaign Examined With RAPID Subtext

By Sarah McCannSeptember 21, 2020 At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the...



For more information about Sentient Decision Science and our groundbreaking research please contact us.