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Learn about Sentient through the insights we are uncovering across the globe.

Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior

Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.

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Behind the Scenes: Making Sentient Expression

Behind the Scenes: Making Sentient Expression

Serving popcorn in pop-up movie theaters in Amsterdam and Austin. Glad handing new and old clients at our booths in London and LA. Giving away movie theater candy from San Antonio to Toronto. At the beginning of 2020, that...

Which Spin on the Debate Was Better?

Which Spin on the Debate Was Better?

Who won the framing of the debate? As we watched the reactions to the first Presidential debate yesterday morning, we wondered how the framing of the debate by networks would impact the minds of voters trying to process the...

TikTok Ad Campaign Examined With RAPID Subtext

TikTok Ad Campaign Examined With RAPID Subtext

At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the automated...

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