@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
CMO Club Roundtable – The Science of Knowing Your Customer’s Emotions
In these unprecedented and historic times, understanding and respecting your customers’ feelings has never been more important—or possible. Behavioral science is now a top research tactic used to give brands the ability to...
Emotions are running high. Who do they favor this time?
Can you feel it? Emotions are running high. Most political polling is showing a significant advantage for Biden in key battleground states. While the polling data is showing a tightening race, the Real Clear Politics poll of...
Sentient Hires Elle Santley as Senior Research Manager
As Senior Research Manager at Sentient, Elle applies a broad skill set in all aspects of quantitative marketing research project execution and a solid foundation in both fundamental and advanced behavioral science methods in...
Which Spin on the Debate Was Better?
Who won the framing of the debate? As we watched the reactions to the first Presidential debate yesterday morning, we wondered how the framing of the debate by networks would impact the minds of voters trying to process the...
TikTok Ad Campaign Examined With RAPID Subtext
At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the automated...
Evidence Based Decision Making – IIeX North America 2020
At the GreenBook IIeX North America event Dr. Aaron Reid shed some light on the current challenges facing traditional opinion-based research methods. Describing how brands are still making important decisions based on the...
Behavioral Science for This Moment – IIeX Behavior 2020
The Sentient team made a compelling case at IIeX Behavior 2020 for combining social and business metrics to gain a deeper understanding of how advertising can impact inclusivity to a large crowd from around the globe....
Measures That Matter for This Moment
I remember cringing when I heard it. Some early leaders in the “neuromarketing” space were dodging the ethics question facing behavioral science, by arguing that these techniques were fine to use for influencing toothpaste...
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