@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Todd Kirby Joins Sentient Decision Science as Vice President of Subtext Insights
Sentient is proud to announce the appointment of Todd Kirby as the new Vice President of Subtext Insights. Todd joined Sentient at the beginning of June and will be creating insightful narratives to optimize client experience,...
Which Brand Won Big With Emotion at the Oscars?
One of the Advertising Industry’s biggest nights is behind us and by using our 24 hour ad testing tool, we are able to provide insight to CMO's on why some brand ads played better than others in the 2021 Oscars and how they...
Empathy Versus Sympathy for the Aging Experience
Using Emotional Intelligence to Improve the Well-being of Aging AdultsGlobally, adults 60+ are the group most affected by COVID-19, not only in terms of the number of infections, but also in terms of disruptions to daily...
Which Brands Will Win Big on Oscar Night?
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence? Sentient is joining The CMO Club to present how...
Sentient Hires Alex Richard as Research Director
As Research Director at Sentient Alex draws on a high degree of expertise in the application of behavioral sciences to survey methods and advanced data analytics, as well as a keen ability to transition research data...
How Sound Can Make or Break the Brand-Consumer Relationship
Joe Sauer, SVP, Managing Director, UK & EU at Sentient presents new sonic research at GreenBook's Insights that Work. The event was full of innovative market research case studies and we were excited to present our...
Sentient at NPD: How Sound Impacts The Consumer Payment Experience
Join our talk "Fixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience". Joe Sauer, SVP, Managing Director, UK & EU at Sentient will present at NPD Food & Drink Conference. Revealing...
Getting What We Want Out of Our Messaging & How to Have It Done Overnight
Creating a Super Bowl ad is always challenging, but the gamebook for Super Bowl LV ads had many potential fumbles to navigate amid a global pandemic, political unrest, economic peril and the ongoing fight for social justice....
155 Fleet St.
Portsmouth, NH 03801
