@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Join us at IIEX North America 2022
Join us at IIEX North America for our first in person presentation since 2020. Hosted by GreenBook, IIEX North America is two full days of bringing insights professionals, data scientists, marketers, academics, startups,...
Will Smith’s Reputation Takes a Hit
The buzz around the Oscars this year has been emotional for all the wrong reasons. The emotional expressions haven’t been about great performances, the fulfillment of life-long dreams or the celebration of creativity. Rather,...
Dr. Reid Provides Commentary on the End of Behavioral Science MRX Trade-Offs Between Efficiency & Validity in GRIT Insights Practice Report
Sentient’s CEO and Founder Dr. Aaron Reid provides commentary on the rise of Behavioral Science research approaches in the latest GreenBook GRIT Insights Practice report. The report touches on the evolution of the market...
Sentient Hires Linda Cataldo as Head of Human Resources
As Sentient's Head of Human Resources, Linda is contributing by attracting and retaining top talent to drive business objectives efficiently. Her previous experience includes VP of Human Resources at Tufts University as well...
Joe Sauer Explores Whether It Is Possible to Re-Design the Payment Sound Experience
Sentient's Joe Sauer, Senior Vice President, Managing Director for the UK & EU, dives into consumer’ negatives implicit bias concerning payment sounds. Sauer breaks down the severity of consumer’s negative emotional...
Sentient Hires Tamar Mangai as Research Manager
As Research Manager at Sentient, Tamar is engaged in all functions throughout the quantitative research process from project inception to delivery of research insights. She brings excellent technical skills to this position...
2022 Super Bowl Analysis with Dr. Aaron Reid and Lenny Murphy
Discover what brands stole our attention and made an emotional impact. Watch as Dr.Aaron Reid Founder and CEO of Sentient Decision Science and Lenny Murphy Executive Editor and Producer at GreenBook analyze some of the top ads...
2022 Big Game Ad Analysis
WEBINAR ANNOUNCEMENTSentient measures emotion to understand ad effectiveness in the Big Game of advertising. Ranking the top ads on their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN...
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