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Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
The Emotional Intelligence on the Presidential Candidates Tracker | October 2023
Can one of Trump's Republican opponents secure the vote for the GOP nomination, or are we gearing up for a rematch of the 2020 election? Given poll standings, for the third readout of our Implicit Appeal tracker we elected to...
The Emotional Intelligence on the Presidential Candidates Tracker
Sentient is using its true implicit testing platform, Sentient Prime®, to track the Emotional Appeal of the top presidential candidates leading up to the 2024 election. We determine the strength and valence of voters’ basic...
Determining the Efficacy of an Attack Ad Using Emotion AI
Within the political sphere, it isn’t always Democrats versus Republicans. Political parties can also have internal disagreements that lead to discord among candidates. The nature of political campaigns is to emphasize the...
Using Automated Behavioral Science to Empower the Market Research Industry
On Friday, May 12th , Dr. Aaron Reid of Sentient Decision Science presented to attendees of the Insights Illuminated Market Research Conference in Boston. Dr. Reid first contextualized the progression of behavioral research by...
Sentient to Present at the Insights Illuminated Conference
EVENT ANNOUNCEMENTAs a leader in the transformation of the market research industry, Sentient Decision Science will present on Emotion AI technology at the Insights Illuminated conference.EVENT TICKETSThe 2023 Insights...
Sentient Hires Cami Scofield as Insights Manager
Sentient is proud to announce the hiring of Cami Scofield, another new insights manager. Cami has a wide range of experience in insights and analytics working previously with Shapiro+Raj as a market research associate and...
Sentient Hires Anna Coale as Insights Manager
Sentient Decision Science is proud to announce one of our newest Insights Managers, Anna Coale. Before joining the Sentient team Anna grew from a Research strategist to a research lead at Instapanel, where she became a...
Implicit Bias Testing Using Emotion AI
Why do we study Implicit Bias in marketing?Researchers can’t rely solely on explicit surveys to predict behavior or be culturally sensitive. Automated behavioral science can provide the critical consumer emotion and cultural...
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