@SentientInsight

Implicit insight news and information.

Learn about Sentient through the insights we are uncovering across the globe.

Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior

Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.

Archives

Categories

When To Add Implicit Measures

John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods you can leverage like Emotional...

How Do We Overcome Implicit Biases?

Dr. Aaron Reid founder of Sentient Decision Science discusses how to overcome implicit biases. In this interview Dr. Reid is asked how to overcome negative implicit bias. He discusses that motivation and opportunity are...

Three Flavors of Emotion

Many compelling uses of Implicit research stem from its ability to “measure emotion.” But most of us aren’t used to considering the diverse ways we use “emotion” to describe our own or others’ feelings, attitudes, or...

Contact us for more information about Sentient Decision Science and our groundbreaking research.