@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Adding Emotion to Marketing is Crucial for Brand Strategies in 2018
Forbes reported this week about the Top 3 Disruptive Marketing Trends of 2018 and the focus for marketers is all about creating emotional connections with consumers. Billee Howard, who is the CEO of BRANDthropologie, talks...
Putting Emotion Into The Equation – A TMRE Lecture
If you missed us at TMRE in Orlando, Florida, don’t worry. We have the full Sentient lecture: “Putting Emotion Into The Equation”! Aaron A. Reid, Ph.D., Chief Behavioral Scientist, and Stephen Springfield, EVP, of Sentient...
When is a Dorito not a Dorito? A Tale of Brand Extendibility.
A CROWDED HOUSE If you’re someone who likes to imagine new product ideas or to invent new uses for existing brands, imagine what fun you would have working with brands like Doritos & Cheetos. This is the way I felt back...
Don't Kill All Those Good Ideas: How To More Accurately Test Your Concepts in an Unpredictable Marketplace.
In this interview Stephen Springfield, EVP at Sentient, is asked:"What can you expect when you add emotional measures to your research?". Stephen describes the challenges surrounding concept testing and how ideas that may...
How Do We Overcome Implicit Biases?
Dr. Aaron Reid founder of Sentient Decision Science discusses how to overcome implicit biases. In this interview Dr. Reid is asked how to overcome negative implicit bias. He discusses that motivation and opportunity are...
Three Flavors of Emotion
Many compelling uses of Implicit research stem from its ability to “measure emotion.” But most of us aren’t used to considering the diverse ways we use “emotion” to describe our own or others’ feelings, attitudes, or...
Sentient Accelerates Growth with New Office in London!
PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London, UK to accommodate its...
Making Inclusivity Measurable & Meaningful.
"Inclusivity” has become a popular catchword and yet it lacks the substance and definition it deserves. We developed a rigorous model that defines this construct and makes it meaningful – we now see clear opportunities for...
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