Don't Kill All Those Good Ideas: How To More Accurately Test Your Concepts in an Unpredictable Marketplace.

By Christina Luppi
October 20, 2017
In this interview Stephen Springfield, EVP at Sentient, is asked:”What can you expect when you add emotional measures to your research?”.  Stephen describes the challenges surrounding concept testing and how ideas that may have been killed before based on traditional research results now thrive in an unpredictable marketplace.


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The Sounds of Safety

By Sarah McCannOctober 8, 2019It feels good to be recognized. As ESOMAR (European Society for Opinion and Market Research) held its annual congress last month, Director General Finn Raben Picked Sentient’s award winning research on “The Sound of the...



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