When To Add Implicit Measures

By Jeremy Clough

December 5, 2017

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John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods you can leverage like Emotional Appeal, Discrete Association and Self-ID. In his presentation, John reviews the appropriate use of these measures, which can be added your research using our Sentient Prime® platform.

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By: Jeremy Clough

SVP Brand & Product Strategy

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When To Add Implicit Measures

The Emotional Intelligence on the Presidential Candidates Tracker

Determining the Efficacy of an Attack Ad Using Emotion AI

Using Automated Behavioral Science to Empower the Market Research Industry

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