When To Add Implicit Measures
By Jeremy Clough
December 5, 2017
John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods you can leverage like Emotional Appeal, Discrete Association and Self-ID. In his presentation, John reviews the appropriate use of these measures, which can be added your research using our Sentient Prime® platform.
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
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Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...