Evanta Southern California CMO Executive Summit 2018
Dr. Aaron Reid speaks to top CMO’s about the benefits of incorporating behavioral science in ad research and highlights the key insights gained when you reach consumers on an emotional level.
By: Jeremy Clough
SVP Brand & Product Strategy
The Quality of AI Predictions Depends on the Quality of Human Data
Artificial Intelligence has transformed how brands analyze and forecast market outcomes. Yet despite massive advances in LLMs, most organizations still struggle with making the right decisions.Why AI Needs Subconscious Data to Predict Human Behavior...
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...