Putting Emotion Into The Equation – A TMRE Lecture

By Christina Luppi
November 10, 2017
If you missed us at TMRE in Orlando, Florida, don’t worry.  We have the full Sentient lecture: “Putting Emotion Into The Equation”!
Aaron A. Reid, Ph.D., Chief Behavioral Scientist, and Stephen Springfield, EVP, of Sentient Decision Science demonstrate at TMRE how the combination of reason and emotion is a better predictor of market potential because it provides a more accurate picture of how consumers behave.

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