@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Incredibles 2 Scores Big With Ad Test and at Box Office
If you took your family to the movie theater this weekend and dropped a small fortune on premier tickets, buttery popcorn and bubbly sodas... you're not alone. People around the world turned out in droves to take their seats...
Understanding How Sounds Make Us Feel
In this interview, Cyrus H. McCandless, Ph.D., Director of Behavioral Science at Sentient Decision Science, talks about Sentient’s recent collaboration with Man Made Music, a strategic music & sound studio. Cyrus describes...
The Automation of Behavioural Science: IIeX Behaviour 2018
If you weren't able to make it to the first ever IIeX Behaviour conference in London last week, we're sharing our session here! We were extremely proud to attend this sold out event this year. The adoption of behavioral...
Using Behavioral Science to Quantify the Impact of Sound
Cyrus H. McCandless, Ph.D., Director of Behavioral Science at Sentient Decision Science, discusses how sound impacts our emotions towards brands and products. Cyrus also describes how implicit research can affect sound design...
The Fastest Way to the Deepest Insights: The Automation of Behavioral Science
The Nature of Automaticity When I was in graduate school I read an article that changed my thinking about how the mind works. It was called "The Unbearable Automaticity of Being." by Tanya Chartrand and John Bargh. In the...
The Impact of Implicit In Europe
John Drake the Director of Business Development at Sentient prepares for IIeX Europe and discusses what's new with Sentient Prime’s implicit platform and the impact it’s having on the European market. Come see us at IIeX EU in...
Investigating the Subconscious Messages in Creative that Impact Brand Choice
In this interview, Brendan Cooney, Director of Research at Sentient, talks about how implicit research reveals the emotional meaning of creative and emphasizes the importance of placement. Brendan explains how Sentient was...
The Impact of Implicit Association Measurement on Implicit Bias
In this interview, Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science, reflects on the rise of interest around measuring implicit bias in 2017. Aaron describes how implicit research methods are measuring...
155 Fleet St.
Portsmouth, NH 03801
