@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Using Behavioral Science to Quantify the Impact of Sound
Cyrus H. McCandless, Ph.D., Director of Behavioral Science at Sentient Decision Science, discusses how sound impacts our emotions towards brands and products. Cyrus also describes how implicit research can affect sound design...
The Fastest Way to the Deepest Insights: The Automation of Behavioral Science
The Nature of Automaticity When I was in graduate school I read an article that changed my thinking about how the mind works. It was called "The Unbearable Automaticity of Being." by Tanya Chartrand and John Bargh. In the...
The Impact of Implicit In Europe
John Drake the Director of Business Development at Sentient prepares for IIeX Europe and discusses what's new with Sentient Prime’s implicit platform and the impact it’s having on the European market. Come see us at IIeX EU in...
Investigating the Subconscious Messages in Creative that Impact Brand Choice
In this interview, Brendan Cooney, Director of Research at Sentient, talks about how implicit research reveals the emotional meaning of creative and emphasizes the importance of placement. Brendan explains how Sentient was...
The Impact of Implicit Association Measurement on Implicit Bias
In this interview, Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science, reflects on the rise of interest around measuring implicit bias in 2017. Aaron describes how implicit research methods are measuring...
Evanta Southern California CMO Executive Summit 2018
Dr. Aaron Reid speaks to top CMO’s about the benefits of incorporating behavioral science in ad research and highlights the key insights gained when you reach consumers on an emotional level. https://youtu.be/Ss88h-w9c_I...
The Automation of Behavioral Science and the Future of the Market Research
In 2017 we saw the burgeoning trend of automation in market research hit its stride. Enterprises embraced automated solutions that allowed them to gain insights in days (e.g. Zappistore). Small to mid-sized research agencies...
When To Add Implicit Measures
John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods you can leverage like Emotional...
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