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Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior

Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.

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Understanding How Sounds Make Us Feel

In this interview, Cyrus H. McCandless, Ph.D., Director of Behavioral Science at Sentient Decision Science, talks about Sentient’s recent collaboration with Man Made Music, a strategic music & sound studio. Cyrus describes...

The Impact of Implicit In Europe

John Drake the Director of Business Development at Sentient prepares for IIeX Europe and discusses what's new with Sentient Prime’s implicit platform and the impact it’s having on the European market. Come see us at IIeX EU in...

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