Understanding How Sounds Make Us Feel
Cyrus describes how Man Made Music is quantifying sounds to understand what is working and what is not working when a sound is tested. Understanding where sounds are located on an emotional spectrum called the “Sonic Humanism™ Spectrum” allows Man Made Music (MMM) to understand how sounds make us feel. This research was a culmination of years of collaboration between Sentient and MMM.
This week, Man Made Music’s Joel Beckerman was part of a panel discussion at VoiceCon and shared research data from Sentient on a voice interaction study. He reviewed the groundwork on ‘music and emotion’ in sonic branding, Sonic Humanism, and sound design.
You can also learn more about the impact behavioral science is having on sound design in AdWeek: As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding.
https://youtu.be/w7Q_1ITwXV8
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
Awesome new insights about the power of sound – the benefits of getting it right and the downsides of getting it wrong – in experience design. One of many amazing Man Made Music SonicPulse Research collaborations with the amazing Sentient team! -Kevin, Chief of Innovation @ Man Made Music