Using Behavioral Science to Quantify the Impact of Sound

By Jeremy Clough
April 23, 2018
Cyrus H. McCandless, Ph.D., Director of Behavioral Science at Sentient Decision Science, discusses how sound impacts our emotions towards brands and products. Cyrus also describes how implicit research can affect sound design and the creative process for composers.

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Jeremy Clough

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Vice President, Product & Marketing Strategy


Beware Amara’s Law: Musings on the 2019 ESOMAR Congress

Beware Amara’s Law: Musings on the 2019 ESOMAR Congress

By Joe SauerNovember 8, 2019For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide. For its...

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