Investigating the Subconscious Messages in Creative that Impact Brand Choice

By Jeremy Clough
February 2, 2018
In this interview, Brendan Cooney, Director of Research at Sentient, talks about how implicit research reveals the emotional meaning of creative and emphasizes the importance of placement. Brendan explains how Sentient was able to influence the creative direction for a boarding school by uncovering the right pairing of messages and images that evoked the emotions that increase student enrollment.

 

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Jeremy Clough

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2 Comments

  1. Avatar
    Paul Conner on February 2, 2018 at 9:47 pm

    Love it, Brendan! Just the way to conduct such a study. Kudos!

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      Christina Luppi on February 8, 2018 at 8:44 pm

      Thanks, Paul! We’re looking forward to seeing you in Singapore! 🙂

      Reply

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