Investigating the Subconscious Messages in Creative that Impact Brand Choice
By Jeremy Clough
February 2, 2018
In this interview, Brendan Cooney, Director of Research at Sentient, talks about how implicit research reveals the emotional meaning of creative and emphasizes the importance of placement. Brendan explains how Sentient was able to influence the creative direction for a boarding school by uncovering the right pairing of messages and images that evoked the emotions that increase student enrollment.
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
Love it, Brendan! Just the way to conduct such a study. Kudos!
Thanks, Paul! We’re looking forward to seeing you in Singapore! 🙂