The Impact of Implicit Association Measurement on Implicit Bias

By Jeremy Clough
January 11, 2018
In this interview, Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science, reflects on the rise of interest around measuring implicit bias in 2017.  Aaron describes how implicit research methods are measuring the social and cultural impact of marketing on customers.

  • Share Insight
Jeremy Clough

By:

SVP Brand & Product Strategy


Archives

Categories

Contact us for more information about Sentient Decision Science and our groundbreaking research.