@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Sentient Honored with the 2018 EXPLOR Award
We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Made Music on the development of their SonicPulse® Research offering and the...
Throwback Thursday: Reflecting on Emotional Control
Back in 2009, Dr. Aaron Reid discussed our love/hate relationship with emotion. When our emotions are running high, we necessarily have less cognitive resources accessible and thus we have less conscious control over our...
Set the Stage (or the Table!) for SXSW 2019!
We are really excited about our work with the Produce Marketing Association (PMA) this past year, and now we have the chance to bring it to the world stage at South by Southwest (SXSW) in Austin, Texas in 2019! If you’re not...
THESE ARE THE DATAPOINTS YOU’RE LOOKING FOR – 200 Million Implicit Measures!
We are proud and excited to announce that we have surpassed two hundred million implicit datapoints from over 2,000,000 respondents on our Sentient Prime implicit research platform, compiling the largest implicit normative...
What Can Measurements of System 1 Predict?
We asked Dr. Aaron Reid, Founder and Chief Behavioral Scientist at Sentient Decision Science, a few of the questions that we most frequently receive from our audience: What can measurements of System 1 predict? "A true...
IIeX NA Panel Discussion: Advances in Behavioral Science
This year's IIeX NA conference in Atlanta, Greenbook's flagship event, was the biggest and arguably the best yet. Insightful presentations and panel discussions were held over the course of 3 days with over 240 speakers...
From the Mind to the Bottom Line
Every year, we find inspiration and energy at Greenbook's flagship conference, IIeX NA in Atlanta. This year was the biggest and arguably the best event yet, with dozens of new speakers, fresh start-ups, emerging technologies...
Incredibles 2 Scores Big With Ad Test and at Box Office
If you took your family to the movie theater this weekend and dropped a small fortune on premier tickets, buttery popcorn and bubbly sodas... you're not alone. People around the world turned out in droves to take their seats...
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