Sentient Honored with the 2018 EXPLOR Award
We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Man Made Music on the development of their SonicPulse® Research offering and the sound for Nissan’s future fleet of electric vehicles.
The EXPLOR Award is an annual case study competition honoring innovation in marketing research. Innovation leaders from global corporations, research agencies and academia are invited to submit high-impact case studies where technology or new methods have advanced the research and insights process. A global, world-class judging team selects finalists, and the winner is chosen through real-time voting at the Insights Association’s Corporate Researchers Conference (CRC).
See the full video of yesterday’s EXPLOR Awards presentation and a look at the work that lead up to this win!
Sentient to Uncover Current Psychology of the Consumer at The Global Produce & Floral Show
Sentient Decision Science is honored to be invited to present at this year’s Global Produce & Floral Show in Orlando. Our relationship with the International Fresh Produce Association (IFPA) has been very rewarding, and the research we provide is...
Somewhere Over the Rainbow – Pride 2022 Webinar
Dr. Aaron Reid demonstrates how Sentient's technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.Watch the webinar “Somewhere Over the Rainbow: How Marketers Can Support Pride Month and...
Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing
More than ever brands and organizations are showcasing LGBTQ+ community support in June. But consumers are increasingly aware of “rainbow washing” and question true, authentic support.As is the June norm, almost all giant brands launch ad campaigns...
