Sentient Honored with the 2018 EXPLOR Award
We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Man Made Music on the development of their SonicPulse® Research offering and the sound for Nissan’s future fleet of electric vehicles.
The EXPLOR Award is an annual case study competition honoring innovation in marketing research. Innovation leaders from global corporations, research agencies and academia are invited to submit high-impact case studies where technology or new methods have advanced the research and insights process. A global, world-class judging team selects finalists, and the winner is chosen through real-time voting at the Insights Association’s Corporate Researchers Conference (CRC).
See the full video of yesterday’s EXPLOR Awards presentation and a look at the work that lead up to this win!
Tracking the five generations to understand implicit attitudes
The QUIRKS event in Chicago provided us with some great insights this year, including Sentient and PureSpectrum who gave a new look into the true current attitudes of the U.S. populous by generation. This Generational Emotion Study combines System 1...
The Pride Behind Pride at IIEX Behavior
Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market effectiveness of an...
Sentient Hires John Kenefic as Senior Director of Research Technologies
Sentient Decision Science is proud to announce the hiring of John Kenefic as our Senior Director of Research Technologies. John is responsible for overseeing all of our research products and making sure that they are running smoothly and...
