Sentient Honored with the 2018 EXPLOR Award
We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Man Made Music on the development of their SonicPulse® Research offering and the sound for Nissan’s future fleet of electric vehicles.
The EXPLOR Award is an annual case study competition honoring innovation in marketing research. Innovation leaders from global corporations, research agencies and academia are invited to submit high-impact case studies where technology or new methods have advanced the research and insights process. A global, world-class judging team selects finalists, and the winner is chosen through real-time voting at the Insights Association’s Corporate Researchers Conference (CRC).
See the full video of yesterday’s EXPLOR Awards presentation and a look at the work that lead up to this win!
Understanding Advertising’s Impact on Supporting Pride Month
As we look back at advertising during Pride Month, we wanted to understand how brands' support of Pride Month impacts the changes in how we feel towards the LGBTQ+ community. We took a look at many ads that tried different approaches to convey their...
The Emotional and Cultural Impact of Yoga on Aging Adults
Sentient Decision Science recently partnered with Breathe Happy and the UK’s National Innovation Centre for Ageing (NICA) to conduct research on how the practice of yoga affects the well-being of aging adults. Through Sentient’s implicit association...
The Emotion Behind “Get Back What You Love”
After 15 months of quarantine, it finally feels like normal is making a comeback. The pandemic turned the entire world inside out, unleashing a torrent of emotions, but according to Google, hope is the emotion that is front and center. Google is...
