Sentient Honored with the 2018 EXPLOR Award
We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Man Made Music on the development of their SonicPulse® Research offering and the sound for Nissan’s future fleet of electric vehicles.
The EXPLOR Award is an annual case study competition honoring innovation in marketing research. Innovation leaders from global corporations, research agencies and academia are invited to submit high-impact case studies where technology or new methods have advanced the research and insights process. A global, world-class judging team selects finalists, and the winner is chosen through real-time voting at the Insights Association’s Corporate Researchers Conference (CRC).
See the full video of yesterday’s EXPLOR Awards presentation and a look at the work that lead up to this win!
Examining Extremes
By Jeremy CloughJuly 2, 2020Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one currently working in these...
Measuring Inclusivity in Advertising at IIEX Forward 2020
By Jeremy CloughJune 18, 2020Dr. Reid explains how to combine business and social KPIs into insights that matter in this Masterclass “Avoid the Damage of Advertising Missteps in This Moment.” at IIEX FORWARD 2020. Researchers today can't simply ask...
Is Your Marketing Right for the Moment?
By Jeremy CloughJune 12, 2020This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the moment. Dr. Reid highlights the...
