Throwback Thursday: Reflecting on Emotional Control
Back in 2009, Dr. Aaron Reid discussed our love/hate relationship with emotion. When our emotions are running high, we necessarily have less cognitive resources accessible and thus we have less conscious control over our behavior. In the case of Serena Williams, we still ask the question: “How much control can we expect people to exert over their emotions in high pressure, high stress situations?”. Let’s take a look back as we reflect on how we can learn from criticizing our own behavior: http://www.sentientdecisionscience.com/on-serena-and-emotional-control
How Sound Can Make or Break the Brand-Consumer Relationship
Joe Sauer, SVP, Managing Director, UK & EU at Sentient presents new sonic research at GreenBook's Insights that Work. The event was full of innovative market research case studies and we were excited to present our groundbreaking research on how...
Sentient at NPD: How Sound Impacts The Consumer Payment Experience
Join our talk "Fixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience". Joe Sauer, SVP, Managing Director, UK & EU at Sentient will present at NPD Food & Drink Conference. Revealing insights into how sound can...
Getting What We Want Out of Our Messaging & How to Have It Done Overnight
Creating a Super Bowl ad is always challenging, but the gamebook for Super Bowl LV ads had many potential fumbles to navigate amid a global pandemic, political unrest, economic peril and the ongoing fight for social justice. The stakes for pulling...
