Throwback Thursday: Reflecting on Emotional Control
Back in 2009, Dr. Aaron Reid discussed our love/hate relationship with emotion. When our emotions are running high, we necessarily have less cognitive resources accessible and thus we have less conscious control over our behavior. In the case of Serena Williams, we still ask the question: “How much control can we expect people to exert over their emotions in high pressure, high stress situations?”. Let’s take a look back as we reflect on how we can learn from criticizing our own behavior: http://www.sentientdecisionscience.com/on-serena-and-emotional-control
Examining Extremes
By Jeremy CloughJuly 2, 2020Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one currently working in these...
Measuring Inclusivity in Advertising at IIEX Forward 2020
By Jeremy CloughJune 18, 2020Dr. Reid explains how to combine business and social KPIs into insights that matter in this Masterclass “Avoid the Damage of Advertising Missteps in This Moment.” at IIEX FORWARD 2020. Researchers today can't simply ask...
Is Your Marketing Right for the Moment?
By Jeremy CloughJune 12, 2020This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the moment. Dr. Reid highlights the...
