From the Mind to the Bottom Line

By Christina Luppi
June 28, 2018

Every year, we find inspiration and energy at Greenbook’s flagship conference, IIeX NA in Atlanta. This year was the biggest and arguably the best event yet, with dozens of new speakers, fresh start-ups, emerging technologies and innovations from long-time leaders of the industry.

At the event, Dr. Aaron Reid, founder of Sentient Decision Science, showcased how incorporating automated, non-conscious research methodologies can directly improve your bottom line. In the following presentation, Aaron reviews some very compelling results that illustrate the impact behavioral research is having on business and the research industry as a whole.

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Examining Extremes

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By Jeremy CloughJuly 2, 2020Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one currently working in these...

Is Your Marketing Right for the Moment?

Is Your Marketing Right for the Moment?

By Jeremy CloughJune 12, 2020This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the moment. Dr. Reid highlights the...



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