From the Mind to the Bottom Line

By Christina Luppi
June 28, 2018

Every year, we find inspiration and energy at Greenbook’s flagship conference, IIeX NA in Atlanta. This year was the biggest and arguably the best event yet, with dozens of new speakers, fresh start-ups, emerging technologies and innovations from long-time leaders of the industry.

At the event, Dr. Aaron Reid, founder of Sentient Decision Science, showcased how incorporating automated, non-conscious research methodologies can directly improve your bottom line. In the following presentation, Aaron reviews some very compelling results that illustrate the impact behavioral research is having on business and the research industry as a whole.

  • Share Insight


Sr. Manager of Marketing

Sentient puts WOW! into research and inspires IIeX EU

Sentient puts WOW! into research and inspires IIeX EU

By Sarah McCannMarch 6, 2020In this talk Sentient illustrates how marketers are combining implicit association technology with facial coding of emotion to reveal the relationship between moments of emotional experience and subsequent change in the...

Time for an about face on facial coding

Time for an about face on facial coding

By Aaron ReidMarch 3, 2020We launched our latest technology last week in Amsterdam at #IIEX. Sentient Expression® is a technology with multi-layered, deep learning AI. It creates valid and reliable inference data on the nature of emotions being...



For more information about Sentient Decision Science and our groundbreaking research please contact us.