From the Mind to the Bottom Line
Every year, we find inspiration and energy at Greenbook’s flagship conference, IIeX NA in Atlanta. This year was the biggest and arguably the best event yet, with dozens of new speakers, fresh start-ups, emerging technologies and innovations from long-time leaders of the industry.
At the event, Dr. Aaron Reid, founder of Sentient Decision Science, showcased how incorporating automated, non-conscious research methodologies can directly improve your bottom line. In the following presentation, Aaron reviews some very compelling results that illustrate the impact behavioral research is having on business and the research industry as a whole.
The Quality of AI Predictions Depends on the Quality of Human Data
Artificial Intelligence has transformed how brands analyze and forecast market outcomes. Yet despite massive advances in LLMs, most organizations still struggle with making the right decisions.Why AI Needs Subconscious Data to Predict Human Behavior...
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...