@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Sentient Hires Rachel Beidler as Research Manager
As Research Manager at Sentient Rachel applies her strong technical skills, analytic thinking and creative problem solving to execute quantitative marketing research projects.Rachel previously worked as a Research Analyst for...
Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising
How Emotion Played in the Big Game of Advertising Dr. Aaron Reid Founder & CEO at Sentient talked about why ads scored big with Ad Age President and Publisher Josh Golden. Aaron describes how this first of its kind...
Sentient Hires David Tamburello as Data Operations Specialist
Sentient Decision Science is proud to announce the hiring of David Tamburello as a Data Operations specialist. David works with data pulled from Sentient's research products specifically working with our Subtext ad...
Sentient Joins Ad Age Publisher’s Panel for Big Game Ad Analysis
WATCH LIVE FEB. 8 AT 2:30 P.M. EST: HOW EMOTION PLAYED IN THE BIG GAME OF ADVERTISING Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a closer look at how Sentient's cutting-edge behavioral science...
If only you could’ve seen the look on my face.
Dr. Aaron Reid's commentary from GreenBook’s GRIT Insights Practice Edition 2020 out 01/28/21. But you couldn’t. It was 2020, and I was wearing a mask. If you passed me on the street, and you gave a friendly vibe, you got an...
Sentient Hires Nicole Flaig as Director of Sonic Insights
Sentient Decision Science is pleased to announce the hiring of Nicole Flaig as the Director of Sonic Insights. Nicole is working on the forefront of the conversation surrounding how sounds affect daily living and purposeful...
Behind the Scenes: Making Sentient Expression
Serving popcorn in pop-up movie theaters in Amsterdam and Austin. Glad handing new and old clients at our booths in London and LA. Giving away movie theater candy from San Antonio to Toronto. At the beginning of 2020, that...
A 2020 Love Story – Examining a Match Made In Hell
Ryan Reynolds and Taylor Swift join forces to create a new Match ad “Match Made In Hell”, that got over 2 million views on YouTube in the first week it appeared. A unique love story that could have only happened in 2020. The...
155 Fleet St.
Portsmouth, NH 03801
