@SentientInsight

Implicit insight news and information.

Learn about Sentient through the insights we are uncovering across the globe.

Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior

Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.

Archives

Categories

Sentient Hires Rachel Beidler as Research Manager

As Research Manager at Sentient Rachel applies her strong technical skills, analytic thinking and creative problem solving to execute quantitative marketing research projects.Rachel previously worked as a Research Analyst for...

If only you could’ve seen the look on my face.

If only you could’ve seen the look on my face.

Dr. Aaron Reid's commentary from GreenBook’s GRIT Insights Practice Edition 2020 out 01/28/21. But you couldn’t. It was 2020, and I was wearing a mask. If you passed me on the street, and you gave a friendly vibe, you got an...

Contact us for more information about Sentient Decision Science and our groundbreaking research.