Sentient Joins Ad Age Publisher’s Panel for Big Game Ad Analysis
WATCH LIVE FEB. 8 AT 2:30 P.M. EST: HOW EMOTION PLAYED IN THE BIG GAME OF ADVERTISING
Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a closer look at how Sentient’s cutting-edge behavioral science technology shows which emotions the top Super Bowl ads elicit in viewers and whether those spots ultimately achieved their marketing objectives.
Join us for the post game advertising analysis to examine the big game advertisers’ impact on consumer emotions.
Getting What We Want Out of Our Messaging & How to Have It Done Overnight
Creating a Super Bowl ad is always challenging, but the gamebook for Super Bowl LV ads had many potential fumbles to navigate amid a global pandemic, political unrest, economic peril and the ongoing fight for social justice. The stakes for pulling...
Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising
How Emotion Played in the Big Game of Advertising Dr. Aaron Reid Founder & CEO at Sentient talked about why ads scored big with Ad Age President and Publisher Josh Golden. Aaron describes how this first of its kind emotion tech RAPID Subtext is...
If only you could’ve seen the look on my face.
Dr. Aaron Reid's commentary from GreenBook’s GRIT Insights Practice Edition 2020 out 01/28/21. But you couldn’t. It was 2020, and I was wearing a mask. If you passed me on the street, and you gave a friendly vibe, you got an exaggerated eye-smile...
