Sentient Joins Ad Age Publisher’s Panel for Big Game Ad Analysis
WATCH LIVE FEB. 8 AT 2:30 P.M. EST: HOW EMOTION PLAYED IN THE BIG GAME OF ADVERTISING
Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a closer look at how Sentient’s cutting-edge behavioral science technology shows which emotions the top Super Bowl ads elicit in viewers and whether those spots ultimately achieved their marketing objectives.
Join us for the post game advertising analysis to examine the big game advertisers’ impact on consumer emotions.
Tracking the five generations to understand implicit attitudes
The QUIRKS event in Chicago provided us with some great insights this year, including Sentient and PureSpectrum who gave a new look into the true current attitudes of the U.S. populous by generation. This Generational Emotion Study combines System 1...
The Pride Behind Pride at IIEX Behavior
Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market effectiveness of an...
Sentient Hires John Kenefic as Senior Director of Research Technologies
Sentient Decision Science is proud to announce the hiring of John Kenefic as our Senior Director of Research Technologies. John is responsible for overseeing all of our research products and making sure that they are running smoothly and...
