@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Sentient Hires Danny Rodriguez as Research Director
As Research Director at Sentient Danny draws on a high degree of expertise in the application of behavioral sciences to survey methods and advanced data analytics, as well as a keen ability to transition research data...
It’s the Most Emotional Time of the Year!
By Julie Hall Evoking emotion in advertising is part art and part science. Sentient Insights’ products identify the essential emotional drivers to build messages, assets, and campaigns that trigger emotional responses and...
Sentient Hires Jake Bernaiche as Market Research Analyst on Subtext Team
Sentient Decision Science is proud to announce the hiring of Jake Bernaiche as our Market Research Analyst Director on the Subtext Team. Jake is a graduate from SNHU Master’s program in Data Analytics. Jake brings a strong...
Watch as Sentient’s Joe Sauer and Saatva’s Joe McCambley present at CMO Club’s Roundtable
By Julie Hall “The learnings I’ve had with Sentient have challenged my conventional wisdom in many ways. I have always been a big believer in storytelling but I haven't always been a big believer in using data to tell...
Talking ‘Bout Your Generation
Understanding and appreciating the differences among the five generations active today is critical. Currently, there are five different generations interacting together and a wide variety of life experiences exist among these...
Saatva CMO Joe McCambley Joins Sentient for CMO Club Roundtable Discussion
According to USA Today, the online mattress business went from “nothing to a $1.5 billion dollar business in the blink of an eye.” The global mattress market was valued at $29.63 billion in 2021 and is expected to reach...
Tracking the five generations to understand implicit attitudes
The QUIRKS event in Chicago provided us with some great insights this year, including Sentient and PureSpectrum who gave a new look into the true current attitudes of the U.S. populous by generation. This Generational Emotion...
The Pride Behind Pride at IIEX Behavior
Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market...
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