Sentient Insights Platform products combine facial action coding, eye tracking with implicit technology to reveal the relationship between moments of emotional experience and subsequent change in the non-conscious minds of consumers.

We Harness the Power of Emotional Insights

Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses with a competitive advantage through uncovering the emotions that drive consumer decision making.

How can implicit research help you?

BRAND RESEARCH MANAGERS Strengthen your research projects.


MRX FIRMS Give clients a real predictive WOW.


Behavioral Scientists For advanced implicit measures.

Avoid Brand Damage with RAPID Subtext

RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.


Our Implicit Impact

Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.


Emotional Intelligence on the Presidential Election Sentient Consumer Subconscious Research Lab

Sentient is tracking the 2024 presidential election using our patented implicit technology. Analyzin [...]

What’s in a Frame? Sentient Consumer Subconscious Research Lab

The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]


Sentient to Present at the Insights Illuminated Conference

Sentient to Present at the Insights Illuminated Conference

EVENT ANNOUNCEMENTAs a leader in the transformation of the market research industry, Sentient Decision Science will present on Emotion AI technology at the Insights Illuminated conference.EVENT TICKETSThe 2023 Insights Illuminated ConferenceEvent...

Sentient Hires Cami Scofield as Insights Manager

Sentient Hires Cami Scofield as Insights Manager

Sentient is proud to announce the hiring of Cami Scofield, another new insights manager. Cami has a wide range of experience in insights and analytics working previously with Shapiro+Raj as a market research associate and Tallwave as a research...

For more information about Sentient Decision Science and our groundbreaking research please contact us.