FEEL WHAT THEY FEEL
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses with a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
Emotional Intelligence on the Presidential Election Sentient Consumer Subconscious Research Lab
Sentient is tracking the 2024 presidential election using our patented implicit technology. Analyzin [...]
What’s in a Frame? Sentient Consumer Subconscious Research Lab
The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]
On Friday, May 12th , Dr. Aaron Reid of Sentient Decision Science presented to attendees of the Insights Illuminated Market Research Conference in Boston. Dr. Reid first contextualized the progression of behavioral research by providing a recent...
EVENT ANNOUNCEMENTAs a leader in the transformation of the market research industry, Sentient Decision Science will present on Emotion AI technology at the Insights Illuminated conference.EVENT TICKETSThe 2023 Insights Illuminated ConferenceEvent...
Sentient is proud to announce the hiring of Cami Scofield, another new insights manager. Cami has a wide range of experience in insights and analytics working previously with Shapiro+Raj as a market research associate and Tallwave as a research...