About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

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From Sentient Insight

NIMF 2014 nonconscious impact measurement forum

NIMF 2014: Implicit Research Insights by Dr. Aaron Reid

Sentient Decision Science’s Chief Behavioral Scientist, Dr. Aaron Reid, will lead two sessions at the Nonconscious Impact Measurement Forum (NIMF 2014) tomorrow (November 6) at Digital Sandbox in New York. During…Read More

Predicting Consumer Choice with Implicit Association Testing

Predicting Consumer Choice with Implicit Association Testing & Reason-Based Judgements

Christina Luppi
Manager, Sentient Decision Science

Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data…Read More

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