About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

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From Sentient Insight


TMRE 2014 – Sentient’s Guide to Three Days of MRX Nirvana

Christina Luppi
Manager, Sentient Decision Science

The Market Research Event (TMRE 2014) kicks off Monday, Oct. 20 in Boca Raton with three days of the most inspiring, innovative programming for market researchers available anywhere in the…Read More

Brand Equity & Psychological Barriers to Competition

Stephen Springfield
Sr. Vice President, Sentient Decision Science

Brand Name vs. Brand Asset Almost all products have a brand name but few reflect a brand asset. In other words, I can invent a better can opener and give…Read More

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