Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.
From Sentient Insight
My apprenticeship in marketing research started at a global management consulting firm. At the time, I was considered a unique guest at the case team table, a specialist among the…Read More
Imagine the following scene: In the morning, as you stumble half-asleep through the early moments of your day, a thousand sensory events subtly provoke your emotions. Even after that first…Read More