Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.
From Sentient Insight
Day two of the Insight Innovation Exchange in Europe (#IIeXEU15) delivered several presentations related to implicit research methods–emphasizing the need to combine System 1 and System 2 insights–on the main…Read More
Day one of the Insight Innovation Exchange in Europe was a welcome blend of granular market research tactics, high-level inspiration, and valuable insight into the business-side of market research. Greenbook…Read More