Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.
From Sentient Insight
At the Insight Innovation Exchange in Atlanta this year, Dr. Aaron Reid presented five case studies showing how true implicit research techniques can be combined with conscious measures to more…Read More
The Consumer Insights Decision Making Dilemma: How to Integrate Conscious & Implicit Association Research Data
Many insights professionals have started to think of the conscious mind as the tip of the consumer thought iceberg, with the vast majority of the mass lying beneath the surface….Read More