About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

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From Sentient Insight

26 Universal Emotions that Drive Consumer Behavior

26 Universal Emotions that Drive Consumer Behavior

Christina Luppi
By:
Manager, Sentient Decision Science

Did you know that emotions are quantifiable? With the right consumer behavior research tools, market researchers can learn how emotions interact with reason to determine consumer choice. In the white…Read More

Emotional Measures Consumer Behavior

Are All Emotional Measures in Consumer Behavior Research Created Equal?

Alena Jule
By:
Marketing Associate, Sentient Decision Science

An executive asked us recently if it really mattered, from a business perspective, whether the techniques they were using to measure emotional drivers of behavior were truly implicit. If you’ve…Read More

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