About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

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From Sentient Insight

FEI15 Recap

#FEI15 Sentient Recap: Disruption from Salim Ismail, Steve Blank, Susan Cain & More…

Christina Luppi
Manager, Sentient Decision Science

Big thanks to the IIR and #FEI15 teams for putting together such an influential group of speakers! Here’s a recap of the sessions that inspired us most.


Results of our Apple Watch Implicit Research Study at FUSE15

Stephen Springfield
Sr. Vice President, Sentient Decision Science

We tested subconscious perceptions of the Apple Watch against those of traditional watch brands. Check out the results of our live implicit research study.

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