About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

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From Sentient Insight

Scientific Integrity Market Research

Let’s Strive for Greater Scientific Integrity at MRX Conferences

Aaron Reid
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

Last year I listened to a chief research officer give a talk on behavioral change research at a market research conference. Three things stood out for me in that talk….Read More

Sexual Appeal of Luxury Brands

The Apple Watch and the Implicit Sexual Appeal of Luxury Brands

Last week at their Spring Forward event, Apple announced their new $10,000 watch. It can keep time within 50 milliseconds of the GST, graphically display your heartbeat in real time,…Read More

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