About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

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From Sentient Insight

Best Implicit Research Posts

Sentient’s Ten Best Implicit Research Posts of 2014

Aaron Reid
Ph.D. Chief Behavioral Scientist, Sentient Decision Science

Did you catch all of our best implicit research posts from 2014? Our most popular posts this year hit several themes that are highly relevant to insights professionals tasked with applying…Read More


Nonconscious Market Research at NIMF 2014: Going Beyond Implicit

Alena Jule
Marketing Associate, Sentient Decision Science

What can Bowerbirds teach us about retail fashion and nonconscious market research? Quite a lot, it turns out, as Dr. Aaron Ashley Reid, PhD. explained when he presented at the…Read More

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