About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

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From Sentient Insight

Disruptive Research Technology

Five Principles of Creating a Disruptive Research Technology Platform

Clint Taylor
By:
Vice President & Strategic Technologist, Sentient Decision Science, Inc.

“[Disruptive technology] needs to be created through fast, inexpensive, and flexible forays into the market and the product.  Failure and iterative learning are, therefore, intrinsic to the search for success…”…Read More

26 Universal Emotions that Drive Consumer Behavior

26 Universal Emotions that Drive Consumer Behavior

Christina Luppi
By:
Manager, Sentient Decision Science

Did you know that emotions are quantifiable? With the right consumer behavior research tools, market researchers can learn how emotions interact with reason to determine consumer choice. In the white…Read More

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