About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

View All Blog Posts

From Sentient Insight

Predicting Consumer Choice with Implicit Association Testing

Predicting Consumer Choice with Implicit Association Testing & Reason-Based Judgements

Christina Luppi
By:
Manager, Sentient Decision Science

Implicit association testing has opened up previously undiscovered channels of market research, but in order to get the most out of implicit data researchers should also plan to incorporate data…Read More

TMRE-2014-Day-2

TMRE 2014: Day 2 Recap

Christina Luppi
By:
Manager, Sentient Decision Science

Market researchers, with access to more data than ever, are looking for ways to tell a story in presenting their findings so they can deliver meaningful insights that lead to…Read More

View All Blog Postss