Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.
From Sentient Insight
Defining and Measuring System 1 Processing in Consumer Behavior Research
There has been a lot of talk in the industry about measuring System 1 processing, and what truly constitutes an implicit research technique. Insights professionals who are eager to apply…Read More
Shame Sells: How to Market New Product Launches by Evoking Emotion
In this clip from the Harvard Business School presentation on how to market new product launches, Dr. Reid illustrates how emotion is critical for successful marketing, even for products that are…Read More