About Us – Behavioral Science for Business

brain cell graphic About Us   Behavioral Science for Business
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the impact of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide deep insight and actionable results for our clients.

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From Sentient Insight

TMRE-2014-Day-2

TMRE 2014: Day 2 Recap

Christina Luppi
By:
Manager, Sentient Decision Science

Market researchers, with access to more data than ever, are looking for ways to tell a story in presenting their findings so they can deliver meaningful insights that lead to…Read More

TMRE-2014-Day-1

TMRE 2014: Day 1 Recap

Christina Luppi
By:
Manager, Sentient Decision Science

The Market Research Event 2014 kicked off Monday with more than 1,300 attendees, 150 speakers, 120 sessions and 100 exhibitors. As the largest market research event in the world, TMRE…Read More

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