@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
How Do We Overcome Implicit Biases?
Dr. Aaron Reid founder of Sentient Decision Science discusses how to overcome implicit biases. In this interview Dr. Reid is asked how to overcome negative implicit bias. He discusses that motivation and opportunity are...
Three Flavors of Emotion
Many compelling uses of Implicit research stem from its ability to “measure emotion.” But most of us aren’t used to considering the diverse ways we use “emotion” to describe our own or others’ feelings, attitudes, or...
Sentient Accelerates Growth with New Office in London!
PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London, UK to accommodate its...
Making Inclusivity Measurable & Meaningful.
"Inclusivity” has become a popular catchword and yet it lacks the substance and definition it deserves. We developed a rigorous model that defines this construct and makes it meaningful – we now see clear opportunities for...
What kinds of insights can you give your clients with Sentient Prime?
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer behavior. You...
A Client-Side Perspective on Measuring Emotion for Brands
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures. https://youtu.be/v62ilJhXG8k...
What Researchers Can't See without Measuring Emotion
The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the agency’s latest twist on an...
Dr. Reid on Sentient's 10-Year Anniversary: The Best Is Yet to Come
This year Sentient celebrates its 10 year anniversary. It’s an emotional milestone for any company, but as founder Dr. Aaron Reid has a Ph.D. in behavioral science with a focus in understanding emotion, asking ‘How do you...
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